WHAT IS A DOMAIN NAME?
A Domain Name is a critical annual expense of every effective website marketing campaign, and will form part of branded and permanent addresses, e.g. www.YourDomainName.com and yourname@YourDomainName.com. As such it’s critical that you choose wisely and that a system is in place to ensure registration does not lapse. If the registration lapses, these two critical addresses will cease to work immediately, and the domain name becomes available for others to purchase.