A strong web presence doesn’t end with pages and posts. This webinar begins with the creation of individualized strategic plans, identifying key development, maintenance and measurement benchmarks. Students will learn the importance of keywords and other SEO best practices. Responsive design tips, including usability testing, allow student websites to shine on any screen size, from widescreen to smartphone. Students will also be introduced to Google Analytics and Google Webmaster. Whether your website needs a facelift or you’re fine-tuning a new brand, this course outlines the best practices and common pitfalls of web design, and provides the necessary knowledge to take your website to the next level.