With Advertising Week kicking off in New York next week, video is top of mind for many marketers. We have been working closely with video advertisers to understand how we can deliver the reach and predictability they expect with the planning and buying process they’re accustomed to on other mediums such as TV. Today, we’re introducing new ways to buy and deliver video ad campaigns on Facebook: In-Stream Reserve and ThruPlay.
- In-Stream Reserve allow advertisers to reach people watching video from a selection of the most engaging, highest quality publishers and creators. These placements are bought in advance and delivered to in-target audiences verified by Nielsen.
- In-Stream Reserve Categories allows advertisers to choose content packages in specific categories, including sports, fashion/beauty and entertainment, bought in the same way as In-stream Reserve.