Facebook Policies & Standards

If you’re using Facebook for business, it’s best to take a bit of time to understand Facebook’s Rules and Regulations and Policies e.g.

• Payment Terms
• Platform Page: How third-party applications / Facebook Connect accesses and uses your data
• Facebook Platform Policies: Re applications, including Connect sites.
• Advertising Policies
• Self-Serve Ad Interface Terms:
• Promotions Guidelines: Contests, sweepstakes & promotions
• Facebook Brand Resources: Trademarks, logos and screenshots.
• How to Report Claims of Intellectual Property Infringement
• Pages Terms: Use of Facebook Pages.
• Community Standards: Expectations regarding the content you post and your activity on Facebook.

If you do you will avoid some of the common pitfalls. For example, did you know that:

• Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries”, and “tag your friends in this post to enter” are not permitted).
• Ads must not contain profanity or bad grammar and punctuation. Symbols, numbers, and letters must be used properly.
• Facebook permits open and critical discussion of people who are featured in the news or have a large public audience based on their profession or chosen activities but remove credible threats to public figures, as well as hate speech directed at them – just as we do for private individuals.

As with any marketing vehicle that makes sense for your business, it makes sense to read the fine print.