How to Use Twitter for Business and Marketing | Social Media Examiner

How Twitter Is Unique?

In the social media world, Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes. Other microblogging tools include Tumblr, FriendFeed and Plurk.

Twitter shares some features with the most common social media tools Facebook, Pinterest, LinkedIn, Google+ and YouTube. However, the differences really define Twitter.

Facebook: A tweet is like a short Facebook status update. However, with Twitter, every tweet arrives at every follower’s feed, unlike the filter of Facebook’s EdgeRank.

Pinterest: Twitter allows you to share photographs and provide commentary in your tweet. However, with Twitter, it’s much easier to have conversation around a shared image than with the comment feature on Pinterest.

LinkedIn: A tweet is like a short LinkedIn status update. While LinkedIn is based on trust relationships and two-way agreements, Twitter allows you to follow anyone, including strangers. This is helpful when you target potential customers.

Google+: A tweet is like a short Google+ status update. Twitter also allows you to organize people into lists that organize conversations similar to Google+ groups.

YouTube: A tweet can contain a link to a video. However, Twitter doesn’t allow you to create a channel or organize your videos for easy location and commentary.

Now let’s dive into how you can use Twitter for your business.

via How to Use Twitter for Business and Marketing | Social Media Examiner.