How do you introduce yourself?

What is your 60-second infomercial

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How do you introduce yourself?

When people ask you what you do, your answer should be quick and evoke curiousity in your ideal customer.
When people ask me “What do you do?” here’s what I say…

I’ve been making digital marketing profitable since 1995.

If they answer “That’s nice” I know they are not into me.
If they answer “How do you do that, I know they are, so here’s how I respond…

I boost small businesses and make it easy for the NPOs and economic development sectors to create events that connect people virtually in the most engaging way possible online.

These two sentences plus a call to action create an infomercial that I use over and over again, when I’m asked to introduce myself at business networking events. To ensure the right people hear it, lead with a few qualifying questions.

QUALIFYING QUESTIONS
INFOMERCIAL
CALL TO ACTION

Anyone here know someone who is:

  • Frustrated with the lack of engagement and results from website, social media and online events campaigns?
  • Tired of Zoom Calls?
  • Disappointed with the numbers of leads and sales current digital marketing strategies are delivering?

My name is Sue Sutcliffe and I’ve been making digital marketing profitable since 1995.


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I boost small businesses and make it easy for the NPOs and economic development sectors to create events that connect people virtually in the most engaging way possible online.

  • Go to SueSutcliffe.com/book and let’s talk about making your digital marketing and virtual events more engaging!