Instagram announced today that they are introducing checkout on Instagram to a select number of US companies including:
- Adidas @adidaswomen & @adidasoriginals
- Dior @dior
- H&M @hm
- MAC Cosmetics @maccosmetics
- Michael Kors @michaelkors
- Nike @niketraining & @nikewomen
- Oscar de la Renta @oscardelarenta
- Prada @prada
and that some people in the US will soon be able to buy a product they love without leaving the app.
If you’d like to be notified when this feature becomes available to Canadian Marketers, or you’re a Canadian Marketer who has this new feature now, please add a comment below.