Today, e-commerce influences up to 56 percent of in-store purchases and more than 10 percent of North American retail sales. E-commerce has gone beyond buying something on a website to a series of interactions that rely on technology to move goods. This means that e-Commerce entrepreneurs must be present on their customers’ channel and that retailers need to integrate digital commerce to thrive fully. Similarly, B2B is nearing the eCommerce tipping point, and disruption will become more frequent in 2018.
Here are the questions and my answers
A1 Smart #entrepreneurs need to ask the question “How can I do this better, faster & cheaper” & be prepared to pivot fast because the speed businesses are being interrupted is getting faster and faster with each click of the clock. #StartupChats https://t.co/IfcHW24QCl
— Sue Sutcliffe 💜 E-Commerce ツ (@SueSutcliffe) November 16, 2018
A2 Logistics of cross-border e-commerce is a moving target. Did you know Canada is the only G7 country that has a free trade agreement with every other G7 country or about new CanExport program provides direct financial assistance for export https://t.co/QbaE3NDLKN #StartupChats https://t.co/aNZ69wnQXR
— Sue Sutcliffe 💜 E-Commerce ツ (@SueSutcliffe) November 16, 2018
A3 Retailers & all client-facing staff need to understand & serve their digitally-minded customers which could & should be different for every brand — POS with url for feedback for chance to win, newsletter signup, check in incentives, hashtag contests, etc. #StartupChats https://t.co/gnYCpxjYKv
— Sue Sutcliffe 💜 E-Commerce ツ (@SueSutcliffe) November 16, 2018
A4 If you want people to #clickandconvert you need to design websites that make shopping your store better and faster than your competitors at every stage of the buyer’s journey. Friction erodes trust and is to be avoided at all costs. #StartupChats https://t.co/wEN7x5Lzk0
— Sue Sutcliffe 💜 E-Commerce ツ (@SueSutcliffe) November 16, 2018
A5 Effective websites are strategically designed to track CTAs (Calls to action) and other important KPIs to allow retailers to identify/sort data by buyer types e.g. those researching versus those purchasing. #StartupChats https://t.co/8iHTf59I9r
— Sue Sutcliffe 💜 E-Commerce ツ (@SueSutcliffe) November 16, 2018
A6 Mobile checkout needs to be better & faster than your competitors with speedy & responsive pages, succinct communication, intuitive design & zero friction — #StartupChat https://t.co/FEtq1mezPL
— Sue Sutcliffe 💜 E-Commerce ツ (@SueSutcliffe) November 16, 2018
A7 Competing in today’s uber-competitive market has never been more challenging for #eommerce #entrepreneurs. If it’s not your full-time job, look for a well-recommended expert that keep up, and get a second opinion and enough knowledge to pick wisely. #StartupChat https://t.co/4VwzadoHE9
— Sue Sutcliffe 💜 E-Commerce ツ (@SueSutcliffe) November 16, 2018
A8 #SMEs should systemize ongoing dialogue with their customers about what they want, where they want it, how they want it, & an ongoing system to tweak customer-centric platforms with smart/trackable KPIs, plugging into APIs, etc. #StartupChat https://t.co/Vxgvh1F67P
— Sue Sutcliffe 💜 E-Commerce ツ (@SueSutcliffe) November 16, 2018
A9 more than their competition 😀 #Ecommerce startups need to know about #mobile #voice #video #bots #datamining #personification #ai #vr etc etc #StartupChat https://t.co/cQNPcUwPsL
— Sue Sutcliffe 💜 E-Commerce ツ (@SueSutcliffe) November 16, 2018
A10 I recommend Canadian #entrepreneurs leverage the awesome #EconomicDevelopment resources available to us like https://t.co/b7epRBS7NF …. Call 1800ocanada & they will email you what you want & tap into local #economicdevelopment #cfib & Chambers of Commerce? #StartupChats https://t.co/vo8KWTEgaj
— Sue Sutcliffe 💜 E-Commerce ツ (@SueSutcliffe) November 16, 2018
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