Sue Sutcliffe: Digital Marketing Maven
serving authors, educators & coaches who want to sell through speaking

FOUNDER: WORLD EVENT CENTER
✔ Launched this Virtual Event Venue & Service Center at start of pandemic resulting in 84K in revenue, and year over year growth of 200%.
✔ Planned and virtual events so engaging, attendees stayed until the end, and came back for more.
✔ Worked with hundreds of event organizers in the non-profit, public, academic and commercial sectors around the world, supporting bringing people together in an exceptional customer experience.
✔ Owned the prospecting, negotiating, closing of deals resulting in the exceptional growth of our company, resulting in one employee and 12 contractors and company being awarded Business Excellence Award in 2021.
COACHING | CONSULTATION | CURRICULUM DEVELOPMENT | TRAINING
✔ Launched 12-week #OnlinePower Program.
✔ Coaching, consulting and fractile CMO contracts.
✔ Hosted the first hybrid digital marketing conference in Canada.
2005-2015 | A WEB THAT WORKS
Developed and managed a talented team of 30+ digital marketing professionals for this this one-stop digital marketing shop which thrived due to leads I generated and repeat business and referrals.
✔ Prospected for B2B and B2C clients
✔ On-boarded more than 2,000 businesses across 75% of business sectors
✔ Managed daily operations and planned the use of materials and human resources
✔ Worked with various stakeholders to uncover requirements and create digital marketing plans
✔ Oversaw creation, development and maximization of 1000+ marketing and advertising initiatives and won numerous awards
✔ Quality tested to ensure websites were optimized and accessible (AODA), responsive, mobile-friendly, fast-loading, etc.
✔ Researched, purchased and implemented major technology requirements
✔ Organized and managed all aspects of high-impact training experiences
✔ Developed customer loyalty and referral programs
1995-2005 | GRAPHIC DESIGNER / WEBSITE DESIGNER & DEVELOPER
Counselled 1000s of clients on the power of technology (websites, e-marketing, and social media) and the most strategic way for them to leverage current internet technologies.
✔ Created, executed and managed winning digital marketing strategies
✔ Worked with stakeholders and website talent to custom design of thousands of websites, intranets, extranets & channels such as Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest, etc.
✔ Increased operational efficiencies for clients through the design and implementation of custom web/database infrastructures to achieve/track marketing objectives
✔ Created content, from planning to writing and editing web content to graphic design, publishing and measuring results
✔ Prioritized & co-ordinated multiple projects, stakeholders, timelines, and budgets
✔ Conducted research, analysis, and marketing planning to brand development, design and growth hacking
✔ Developed strong long-term relationships & effective partnerships
✔ Managed all aspects of stakeholder training experiences to achieve long-term results
✔ Created community through the development of networking events and socials.
✔ Delivered a client-centred focus on sales and project fulfilment.
✔ Problem solved drawing from hands-on knowledge of technology.
✔ Collaborated with teams, manages clients, worked independently, reported to multiple project heads, and took initiatives in appropriate manners.
1992-1995 | WEBSITE DESIGNER / ASSISTANT MARKETING MANAGER
Responsible for the design and implementation of three corporate brands, website, intranet and all marketing materials and led advisory committee focus group.
✔ Led a project team in the development of a corporate website, making Family Realty the first Canadian realtor to leverage the Internet
✔ Developed a multimedia listing presentation tool called “NETmore” which provided agents with a state-of-the-art marketing tool, increased the company’s listing inventory, and recruited one new broker and hundreds of new agents
✔ Managed the “Marketing Advisory Committee,” a focus group designed to provide/nourish grass-roots communication and connections
✔ Created “The Marketing Book” and set a standard for quality and simplified the order process for end users
✔ Reduced expenses (inventory, overhead, rent, van, driver, staffing, etc.) by developing a “Supplier Direct” system. An added benefit was reduced costs (some products were reduced by as much as 50%)

I heard about Sue long before we met and since meeting her a few years ago, I witnessed all of the fabulous things I heard. Sue's company helped me out with my business website and social media strategy. That was so helpful but what impressed me even more is Sue's commitment to the community through the social responsibility of her company. Her giving program... (perhaps it's more of a movement than just a program) has provided the not for profit sector the same tools that she provides to business but at cost. Even more impressive is her new sharing program so if a business purchases a workshop one will be given to a charity or not for profit free! Thanks to Sue for all she does and providing a much needed service!

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