Sue Sutcliffe: Digital Marketing Maven.
Making digital marketing profitable since 1995.
FOUNDER: WORLD EVENT CENTER
✔ Launched this Virtual Event Venue & Service Center at start of pandemic resulting in 84K in revenue, and year over year growth of 200%.
✔ Planned and virtual events so engaging, attendees stayed until the end, and came back for more.
✔ Worked with hundreds of event organizers in the non-profit, public, academic and commercial sectors around the world, supporting bringing people together in an exceptional customer experience.
✔ Owned the prospecting, negotiating, closing of deals resulting in the exceptional growth of our company, resulting in one employee and 12 contractors and company being awarded Business Excellence Award in 2021.
Love the World Event Center platform and the meaningful conversations that took place because of it.
Sue brings such enthusiasm, charisma, and professionalism to bringing these events to life. I've never seen a platform quite like it and it works so seamlessly to have a variety of ways to truly connect with folks. Highly recommend!
COACHING | CONSULTATION | CURRICULUM DEVELOPMENT | TRAINING
✔ Launched 12-week #OnlinePower Program.
✔ Coaching, consulting and fractile CMO contracts.
✔ Hosted the first hybrid digital marketing conference in Canada.
It was amazing how much valuable advice Sue provided in our first consultation. Her insights gave us much to reflect and act upon and her encouragement and offers of further support helped us feel that significant improvements were manageable.
Many many thanks!!
2005-2015 | A WEB THAT WORKS
Developed and managed a talented team of 30+ digital marketing professionals for this this one-stop digital marketing shop which thrived due to leads I generated and repeat business and referrals.
✔ Prospected for B2B and B2C clients
✔ On-boarded more than 2,000 businesses across 75% of business sectors
✔ Managed daily operations and planned the use of materials and human resources
✔ Worked with various stakeholders to uncover requirements and create digital marketing plans
✔ Oversaw creation, development and maximization of 1000+ marketing and advertising initiatives and won numerous awards
✔ Quality tested to ensure websites were optimized and accessible (AODA), responsive, mobile-friendly, fast-loading, etc.
✔ Researched, purchased and implemented major technology requirements
✔ Organized and managed all aspects of high-impact training experiences
✔ Developed customer loyalty and referral programs
I had the pleasure of working with Sue to launch Durham Region's first social media pilot project. Creative, enthusiastic and dedicated, Sue is a true expert in her field. We would not have been able to take the leap into Web 2.0 without Sue's expertise.
Sue brings years of experience to the table and is able to use that experience and knowledge to bolster your company's presence. Sue built the company's first website many years ago, maintained it, promoted it, sold us! She is probably one of the most dedicated people I know that works hard to deliver on her promises.
1995-2005 | GRAPHIC DESIGNER / WEBSITE DESIGNER & DEVELOPER
Counselled 1000s of clients on the power of technology (websites, e-marketing, and social media) and the most strategic way for them to leverage current internet technologies.
✔ Created, executed and managed winning digital marketing strategies
✔ Worked with stakeholders and website talent to custom design of thousands of websites, intranets, extranets & channels such as Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest, etc.
✔ Increased operational efficiencies for clients through the design and implementation of custom web/database infrastructures to achieve/track marketing objectives
✔ Created content, from planning to writing and editing web content to graphic design, publishing and measuring results
✔ Prioritized & co-ordinated multiple projects, stakeholders, timelines, and budgets
✔ Conducted research, analysis, and marketing planning to brand development, design and growth hacking
✔ Developed strong long-term relationships & effective partnerships
✔ Managed all aspects of stakeholder training experiences to achieve long-term results
✔ Created community through the development of networking events and socials.
✔ Delivered a client-centred focus on sales and project fulfilment.
✔ Problem solved drawing from hands-on knowledge of technology.
✔ Collaborated with teams, manages clients, worked independently, reported to multiple project heads, and took initiatives in appropriate manners.
If you are looking for a professional who knows website and social media marketing strategy, then look no further. Sue's accomplishments speak for themselves. She has been a pioneer in this space and will help you get the results you need.
Sue's business acumen is matched only by her charm and wit. She is an exceptional web designer/strategist with a dynamic knowledge base and an ability to deliver to her clients. Her knowledge of the internet and her personal experiences are invaluable to any organization aiming to do more with their websites.
Sue is a "Must Have" individual on your team of support. When every other company is trying to be more creative than the other Sue will bust through the "sameness" problem and give you the edge that awes clients and the competition and lifts your salesforce to new heights.
1992-1995 | WEBSITE DESIGNER / ASSISTANT MARKETING MANAGER
Responsible for the design and implementation of three corporate brands, website, intranet and all marketing materials and led advisory committee focus group.
✔ Led a project team in the development of a corporate website, making Family Realty the first Canadian realtor to leverage the Internet
✔ Developed a multimedia listing presentation tool called “NETmore” which provided agents with a state-of-the-art marketing tool, increased the company’s listing inventory, and recruited one new broker and hundreds of new agents
✔ Managed the “Marketing Advisory Committee,” a focus group designed to provide/nourish grass-roots communication and connections
✔ Created “The Marketing Book” and set a standard for quality and simplified the order process for end users
✔ Reduced expenses (inventory, overhead, rent, van, driver, staffing, etc.) by developing a “Supplier Direct” system. An added benefit was reduced costs (some products were reduced by as much as 50%)
I first met Sue at Family Realty when I was President. Sue was always keenly interested in doing more than 'just the job'. Through her initiatives, we were the first realty network on the Internet in 1993! Sue is creative and tackles every job with 110% effort. You could not ask for a better team player!
Sue Sutcliffe is one of the most dedicated and diligent people I have ever worked with. We worked as a team on a daily basis developing corporate marketing and advertising programs. Sue was focused on continually improving and upgrading her desktop publishing craft. A creative thinker, Sue was always up for a challenge Her positive outlook on life and in business was a definite asset to the company.
I heard about Sue long before we met and since meeting her a few years ago, I witnessed all of the fabulous things I heard. Sue's company helped me out with my business website and social media strategy. That was so helpful but what impressed me even more is Sue's commitment to the community through the social responsibility of her company. Her giving program... (perhaps it's more of a movement than just a program) has provided the not for profit sector the same tools that she provides to business but at cost. Even more impressive is her new sharing program so if a business purchases a workshop one will be given to a charity or not for profit free! Thanks to Sue for all she does and providing a much needed service!
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