S P E C I A L T I E S
- Marketing Strategy
- Website Design & Marketing
- Social Media Marketing
- Email Marketing
- Search Marketing
- Marketing Management
S T R E N G T H S
- Community Building
- Speaking / Training / Coaching
- Award-Winning Design
- Project Management
- Team Management
E X P E R I E N C E
- Public Relations
Sue has been assisting a diverse client base of business owners strategically create, manage and maximize their digital return on investment (ROI), for over 20 years.
✔ Develops digital marketing strategies
✔ Works with stakeholders and website talent to custom design of thousands of websites, intranets, extranets & channels such as Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest, etc.
✔ Increases operational efficiencies for clients through the design and implementation of custom web/database infrastructures to achieve/track marketing objectives
✔ Creates content, from planning to writing and editing web content to graphic design, publishing and measuring results
✔ Engaging speaker, workshop facilitator, conference speaker and one-to-one digital marketing/business coaching
✔ Prioritizes & co-ordinates multiple projects, stakeholders, timelines, and budgets
✔ Research, analysis, and marketing planning to brand development, design and growth hacking
✔ Helps, leads, collaborates and develops strong long-term relationships & effective partnerships
✔ Organizes and manages all aspects of stakeholder training experiences to achieve long-term results
✔ Creates community through the development of networking events and socials.
✔ Delivers a client-centred focus on sales/project fulfilment.
✔ Troubleshoots and problem solve drawing from hands-on knowledge of technology.
✔ Collaborates with teams, manages clients, works independently, reports to multiple project heads, and takes initiative in appropriate manners.
2005-2016 | A WEB THAT WORKS
Developed and managed a talented team of 30+ digital marketing professionals in developing a one-stop digital marketing shop which thrived due to repeat business and referrals.
✔ Managed daily operations, and planned the use of materials and human resources
✔ Oversaw the planning, development, and execution of all marketing and advertising initiatives, winning numerous campaign awards.
✔ Tracked and reported on 1000+ website, blog, intranet, extranet and social media marketing campaigns — strategic planning to ensure that ROI was maximized.
✔ Quality Assurance Tested to ensure websites were optimized and accessible (AODA), responsive, mobile-friendly, fast-loading, etc.
✔ Researched, purchased and implemented major technology requirements such as new web servers, operating systems & applications
✔ Organized and managed all aspects of high-impact training experiences
✔ Ensured key messaging was distributed across channels and to targeted audiences to meet or exceed sales objectives
✔ Developed customer loyalty and referral programs
✔ Prospected for B2B and B2C clients and on-board more than 2,000 businesses across 75% of business sectors.
1995-2005 | GRAPHIC DESIGNER / WEBSITE DESIGNER & DEVELOPER
Counselled 1000s of clients on the power of technology (websites, e-marketing, and social media) and the most strategic way for them to leverage current internet technologies
✔ Developed strategic digital marketing plans
✔ Worked with stakeholders and website talent to custom design of thousands of websites, intranets, extranets & channels such as Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest, etc.
✔ Increased operational efficiencies for clients through the design and implementation of custom web/database infrastructures to achieve/track marketing objectives
✔ Created content, from planning to writing and editing web content to graphic design, publishing and measuring results
✔ Prioritized & co-ordinated multiple projects, stakeholders, timelines, and budgets
✔ Conducted research, analysis, and marketing planning to brand development, design and growth hacking
✔ Developed strong long-term relationships & effective partnerships
✔ Managed all aspects of stakeholder training experiences to achieve long-term results
✔ Created community through the development of networking events and socials.
✔ Delivered a client-centred focus on sales and project fulfilment.
✔ Problem solved drawing from hands-on knowledge of technology.
✔ Collaborated with teams, manages clients, worked independently, reported to multiple project heads, and took initiatives in appropriate manners.
1992-1995 | FAMILY TRUST / FAMILY REALTY
Responsible for the design and implementation of three corporate brands, website, intranet and all marketing materials.
✔ Led a project team in the development of a corporate website, making Family Realty the first Canadian realtor to leverage the Internet
✔ Developed a multimedia listing presentation tool called “NETmore” which provided agents with a state-of-the-art marketing tool, increased the company’s listing inventory, and recruited one new broker and hundreds of new agents
✔ Managed the “Marketing Advisory Committee,” a focus group designed to provide/nourish grass-roots communication and connections
✔ Created “The Marketing Book” and set a standard for quality and simplified the order process for end users
✔ Reduced expenses (inventory, overhead, rent, van, driver, staffing, etc.) by developing a “Supplier Direct” system. An added benefit was reduced costs (some products were reduced by as much as 50%)
1989-1992 | W. FRANK REAL ESTATE LTD.
Assisted marketing director in developing and implementing marketing plans, and effectively marketed 300+ real estate agents and home builders.
✔ Pioneered one of the first desktop publishing departments and recycling programs in Durham Region
MORE CUSTOMERS SUE HAS SERVED
AWARDS & ACCOMPLISHMENTS
1997 — Durham Home & Small Business Association “Business of the Year Award”
1996 — Website Design Awards from Yahoo!, Netscape & Web Side Story
1996 — First Online Shopping Mall In Canada To Be Certified Secure by the Royal Bank
1998 — Greater Oshawa Chamber of Commerce Business of the Year Nominee
2003 — Durham Home & Small Business Association “Betty Penny Award”
2007 — Shopaware: “Superstar” local business wins first annual ShopAware
2008 — Durham Home & Small Business Association “Lifetime Membership”
2016 — Dominate The Digital — Durham Region’s first Digital Marketing Conference
- Digital Communication and Media/Multimedia
Internet (Since 1993)
- Web Design & Development
- Designing With Desktop Publishing
Business & Professional Research Institute
- Self Employment Business Program
Newport Training Group
- Administrative Practices
- Organizational Development Program
- Management Development Program
- Blue Umbrella Training
- Moving to a Million Sales Training
- Verbal Aikido Communications Mastery
- Customer Service: Front Line Solutions
- Accessibility Professionals of Ontario’s “Customer Service for the Disabled”
- WEB & SOCIAL MEDIA MARKETING
Assisted 1000s of clients in various sectors ranging from public to private to not-for-profit develop, manage and increase ROI from websites, blogs and popular social media channels
- EFFECTIVE COMMUNICATION & INTERPERSONAL SKILLS
Extensive experience helping, leading, collaborating, and developing strong long-term relationships & effective partnerships
- HIGH IMPACT PRESENTATION & TRAINING
Engaging speaker, workshop facilitator, conference speaker and one-to-one digital marketing/business coaching
- CREATIVE THINKER/PROBLEM SOLVER
Great listener that loves helping people create win/win solutions and believes there is no mountain that cannot be scaled
- COMPUTER/TECHNICAL PROWESS
Proficient with most popular word processing, spreadsheet and presentation applications, web publishing tools/languages, and web analytics/reporting tools
- PROJECT MANAGEMENT
Strategic plan, prioritize & co-ordinate multiple projects, stakeholders, timelines and budgets
- STRATEGIC MARKETING COMMUNICATION
25+ years experience from research, analytics and marketing planning to brand development, design and growth hacking