Sue Sutcliffe, Digital Marketer, Strategist, Technologist, Trainer and Consultant

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Sue is a Marketing Maven, Digital Trainer & Strategist that has been Boosting Online Presence & Digital Sales since 1993.

S P E C I A L T I E S

  • Marketing Strategy
  • Website Design & Marketing
  • Social Media Marketing
  • Email Marketing
  • Search Marketing
  • Analytics
  • Marketing Management

S T R E N G T H S

  • Networking
  • Community Building
  • Speaking / Training / Coaching
  • Creative
  • Award-Winning Design
  • Project Management
  • Team Management

E X P E R I E N C E

  • Commercial
  • Industrial
  • Wholesale
  • E-business
  • Advertising
  • Public Relations
  • Government

Sue has been assisting a diverse client base of business owners strategically create, manage and maximize their digital return on investment (ROI), for over 20 years.

✔ Develops digital marketing strategies
✔ Works with stakeholders and website talent to custom design of thousands of websites, intranets, extranets & channels such as Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest, etc.
✔ Increases operational efficiencies for clients through the design and implementation of custom web/database infrastructures to achieve/track marketing objectives
✔ Creates content, from planning to writing and editing web content to graphic design, publishing and measuring results
✔ Engaging speaker, workshop facilitator, conference speaker and one-to-one digital marketing/business coaching
✔ Prioritizes & co-ordinates multiple projects, stakeholders, timelines, and budgets
✔ Research, analysis, and marketing planning to brand development, design and growth hacking
✔ Helps, leads, collaborates and develops strong long-term relationships & effective partnerships
✔ Organizes and manages all aspects of stakeholder training experiences to achieve long-term results
✔ Creates community through the development of networking events and socials.
✔ Delivers a client-centred focus on sales/project fulfilment.
✔ Troubleshoots and problem solve drawing from hands-on knowledge of technology.
✔ Collaborates with teams, manages clients, works independently, reports to multiple project heads, and takes initiative in appropriate manners.

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Roy St. John

Sue is a "Must Have" individual on your team of support. When every other company is trying to be more creative than the other Sue will bust through the "sameness" problem and give you the edge that awes clients and the competition and lifts your salesforce to new heights. Our web presence gives us top ranking because Sue continually developes SEO strategies that work. She's also fun to have around with a quick wit and a keen eye for who needs what!

2005-2016 | A WEB THAT WORKS

Developed and managed a talented team of 30+ digital marketing professionals in developing a one-stop digital marketing shop which thrived due to repeat business and referrals.

✔ Managed daily operations, and planned the use of materials and human resources
✔ Oversaw the planning, development, and execution of all marketing and advertising initiatives, winning numerous campaign awards.
✔ Tracked and reported on 1000+ website, blog, intranet, extranet and social media marketing campaigns — strategic planning to ensure that ROI was maximized.
✔ Quality Assurance Tested to ensure websites were optimized and accessible (AODA), responsive, mobile-friendly, fast-loading, etc.
✔ Researched, purchased and implemented major technology requirements such as new web servers, operating systems & applications
✔ Organized and managed all aspects of high-impact training experiences
✔ Ensured key messaging was distributed across channels and to targeted audiences to meet or exceed sales objectives
✔ Developed customer loyalty and referral programs
✔ Prospected for B2B and B2C clients and on-board more than 2,000 businesses across 75% of business sectors.

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April Tsui

I had the pleasure of working with Sue to launch Durham Region's first social media pilot project. Creative, enthusiastic and dedicated, Sue is a true expert in her field. We would not have been able to take the leap into Web 2.0 without Sue's expertise.

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Louise Thibert

Sue brings years of experience to the table and is able to use that experience and knowledge to bolster your company's presence. Sue built the company's first website many years ago, maintained it, promoted it, sold us! She is probably one of the most dedicated people I know that works hard to deliver on her promises.

1995-2005 | GRAPHIC DESIGNER / WEBSITE DESIGNER & DEVELOPER

Counselled 1000s of clients on the power of technology (websites, e-marketing, and social media) and the most strategic way for them to leverage current internet technologies

✔ Developed strategic digital marketing plans
✔ Worked with stakeholders and website talent to custom design of thousands of websites, intranets, extranets & channels such as Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest, etc.
✔ Increased operational efficiencies for clients through the design and implementation of custom web/database infrastructures to achieve/track marketing objectives
✔ Created content, from planning to writing and editing web content to graphic design, publishing and measuring results
✔ Prioritized & co-ordinated multiple projects, stakeholders, timelines, and budgets
✔ Conducted research, analysis, and marketing planning to brand development, design and growth hacking
✔ Developed strong long-term relationships & effective partnerships
✔ Managed all aspects of stakeholder training experiences to achieve long-term results
✔ Created community through the development of networking events and socials.
✔ Delivered a client-centred focus on sales and project fulfilment.
✔ Problem solved drawing from hands-on knowledge of technology.
✔ Collaborated with teams, manages clients, worked independently, reported to multiple project heads, and took initiatives in appropriate manners.

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Heather DelRosario

If you are looking for a professional who knows website and social media marketing strategy, then look no further. Sue's accomplishments speak for themselves. She has been a pioneer in this space and will help you get the results you need.

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Scott Weatherall

Sue's business acumen is matched only by her charm and wit. She is an exceptional web designer/strategist with a dynamic knowledge base and an ability to deliver to her clients. Her knowledge of the internet and her personal experiences are invaluable to any organization aiming to do more with their websites.

1992-1995 | FAMILY TRUST / FAMILY REALTY

Responsible for the design and implementation of three corporate brands, website, intranet and all marketing materials.

✔ Led a project team in the development of a corporate website, making Family Realty the first Canadian realtor to leverage the Internet
✔ Developed a multimedia listing presentation tool called “NETmore” which provided agents with a state-of-the-art marketing tool, increased the company’s listing inventory, and recruited one new broker and hundreds of new agents
✔ Managed the “Marketing Advisory Committee,” a focus group designed to provide/nourish grass-roots communication and connections
✔ Created “The Marketing Book” and set a standard for quality and simplified the order process for end users
✔ Reduced expenses (inventory, overhead, rent, van, driver, staffing, etc.) by developing a “Supplier Direct” system. An added benefit was reduced costs (some products were reduced by as much as 50%)

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Jamie Johnston

I first met Sue at Family Realty when I was President. Sue was always keenly interested in doing more than 'just the job'. Through her initiatives, we were the first realty network on the Internet in 1993! Sue is creative and tackles every job with 110% effort. You could not ask for a better team player!

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Danielle Tjalsma

Sue Sutcliffe is one of the most dedicated and diligent people I have ever worked with. We worked as a team on a daily basis developing corporate marketing and advertising programs. Sue was focused on continually improving and upgrading her desktop publishing craft. A creative thinker, Sue was always up for a challenge Her positive outlook on life and in business was a definite asset to the company.

1989-1992 | W. FRANK REAL ESTATE LTD.

Assisted marketing director in developing and implementing marketing plans, and effectively marketed 300+ real estate agents and home builders.

✔ Pioneered one of the first desktop publishing departments and recycling programs in Durham Region

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Steven Frank

Sue - you have come a long way since setting up the desktop publishing and marketing side of W. Frank Real Estate with me so many years ago to become a true internet pioneer. In a world where it feels like the trolls have been winning, you shared the secrets of using social media to re-evaluate and endorse the concepts of authenticity and human decency.

MORE CUSTOMERS SUE HAS SERVED

AWARDS & ACCOMPLISHMENTS

  • 1997 — Durham Home & Small Business Association “Business of the Year Award”

  • 1996 — Website Design Awards from Yahoo!, Netscape & Web Side Story

  • 1996 — First Online Shopping Mall In Canada To Be Certified Secure by the Royal Bank

  • 1998 — Greater Oshawa Chamber of Commerce Business of the Year Nominee

  • 2003 — Durham Home & Small Business Association “Betty Penny Award”

  • 2007 — Shopaware: “Superstar” local business wins first annual ShopAware

  • 2008 — Durham Home & Small Business Association “Lifetime Membership”

  • 2016 — Dominate The Digital — Durham Region’s first Digital Marketing Conference

MARKETING EDUCATION

 
  • Digital Communication and Media/Multimedia
    Internet (Since 1993)
  • Web Design & Development
    Onramp
  • Designing With Desktop Publishing
    Business & Professional Research Institute

LEADERSHIP TRAINING

 
  • Self Employment Business Program
    Newport Training Group
  • Administrative Practices
    Centennial College
  • Organizational Development Program
    Durham College
  • Management Development Program
    Seneca College

MORE

 
  • Blue Umbrella Training
  • Moving to a Million Sales Training
  • Verbal Aikido Communications Mastery
  • Customer Service: Front Line Solutions
  • Accessibility Professionals of Ontario’s “Customer Service for the Disabled”

  • WEB & SOCIAL MEDIA MARKETING
    Assisted 1000s of clients in various sectors ranging from public to private to not-for-profit develop, manage and increase ROI from websites, blogs and popular social media channels
  • EFFECTIVE COMMUNICATION & INTERPERSONAL SKILLS
    Extensive experience helping, leading, collaborating, and developing strong long-term relationships & effective partnerships
  • HIGH IMPACT PRESENTATION & TRAINING
    Engaging speaker, workshop facilitator, conference speaker and one-to-one digital marketing/business coaching
  • CREATIVE THINKER/PROBLEM SOLVER
    Great listener that loves helping people create win/win solutions and believes there is no mountain that cannot be scaled
  • COMPUTER/TECHNICAL PROWESS
    Proficient with most popular word processing, spreadsheet and presentation applications, web publishing tools/languages, and web analytics/reporting tools
  • PROJECT MANAGEMENT
    Strategic plan, prioritize & co-ordinate multiple projects, stakeholders, timelines and budgets
  • STRATEGIC MARKETING COMMUNICATION
    25+ years experience from research, analytics and marketing planning to brand development, design and growth hacking