How are YOU measuring your social media success?

You cannot improve what you do not measure.

Sofie Andreou explains the importance of having Measurable Calls To Actions (CTAs) to engage visitors AND provide you with metrics to measuring your social media success and lists 16 on her website.

  1. Purchase Products or Service.
  2. “Opt-In” provide their email.
  3. Click on “more details” on a specific topic.
  4. Download documents or brochures.
  5. Link to another page.
  6. Enter a Contest.
  7. Link to one of your Social Media Pages.
  8. LIKE, Connect or Follow your business on one of your SM Platforms.
  9. Comment, Reply,Share or Retweet one of your SM Posts or Tweets.
  10. Post Text, Photos or Videos or Links on one of your SM Pages.
  11. Link to your Website or another’s Website.
  12. Link to a Blog.
  13. Sign up for an event.
  14. View an online event’s page.
  15. View your retail location page or address.


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The diverse experience Sue Sutcliffe has gained as one of Canada’s digital marketing pioneers, will help your business or brand dominate the digital.
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