When all things are equal, people prefer to do business with people they know, like and trust. When that’s not possible they ask their friends who THEY know, and then search and read reviews like this unsolicited one I received and cherish from #introvertexpert Gabriela Casineanu – Thoughts Designer
People don’t trust advertisers any more. Why should they when all advertisers claim their solution and service are best?
3rd party endorsements — when posted — offer ‘social proof’ and are far more believable. Would you agree?
What’s today’s digital marketing tip?
Make people happy and publish their words somewhere they will be seen by your ideal prospects. This will build the trust required to buy with confidence.