What is Personal Branding?

The conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.

Sue Sutcliffe -- Professional Photo

Personal branding is defined as…

The conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.

7 STEPS TO CREATING A POWERFUL PERSONAL BRAND

  1. CLARITY — Be clear on who you are — your mission, vision and values
  2. DECIDE — Decide what you want to be known for
  3. NICHE — Choose which audience/industry you wish to serve. Follow that space and the experts in it
  4. MESSAGING — Consistency builds trust and credibility
  5. AUTHENTICITY — Live your authentic story
  6. DIGITAL PRESENCE — Have a website and strong presence where your customer goes
  7. SPHERE OF INFLUENCE — Life is a team sport so always be networking, putting yourself out there, and asking for interviews and recommendations
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Sue serves the Greater Toronto Area (GTA) including; Durham Region (Ajax, Brock, Clarington, Oshawa, Pickering, Scugog, Uxbridge, Whitby), Halton Region (Burlington, Halton Hills, Milton, Oakville), Peel Region (Brampton, Caledon, Mississauga), and York Region (Aurora, East Gwillimbury, Georgina, King, Markham, Newmarket, Richmond Hill, Vaughan, Whitchurch–Stouffville) from her home office in Scarborough.