PPC Automation: When & How To Use It

Search Engine Journal (SEJ) just published an article titled “The Future of PPC Automation: 8 Key Takeaways” discusses the evolving landscape of pay-per-click (PPC) advertising and the increasing role of automation in streamlining PPC campaign management. The author highlights eight key takeaways from a panel discussion with industry experts. These takeaways include the growing importance of automation in PPC, the need for strategic oversight and human involvement in automated campaigns, the significance of audience targeting and personalization, the role of artificial intelligence (AI) in optimizing ad performance, the emergence of smart bidding strategies, the integration of data from various sources to inform decision-making, the importance of testing and experimentation, and the ongoing need for PPC professionals to stay updated and adapt to changes in the field. Overall, the article emphasizes the transformative impact of automation in PPC advertising and the need for marketers to leverage these advancements effectively.