A sales funnel is a marketing and sales process with the goal of attracting and converting a prospect into a customer — ideally one that buys over and over again.
5 Steps To Creating Your First Sales Funnel
- WHO are you targetting?
Write up a buyer persona. The ideal target for this particular product or service needs to be clear as mud and top of mind as always in communications.
- WHERE will you find them? (traffic)
Just as a beautiful brochure sitting in a box in your trunk will not be effective without distributing it, you need to figure out how to exposure your offering.
- WHAT will peak their interest?
Write and test ad copy until you find copy that has the best conversion.
- WHY should they give you their email?
Write and test sales/landing/squeeze/opt-in pages until you find one that converts the best.
- HOW will you build repore?
Create a thank you page that congratulates the person on their fine decision to opt-in to your offer, and what to expect. Typically the next step is a series of automated email messages starting with here’s the value you opted in for, and another irresistible offer.