What is a Sales Funnel?

Sales Funnel Illustration

A sales funnel is a marketing and sales process with the goal of attracting and converting a prospect into a customer — ideally one that buys over and over again.

Sales Funnel Illustration

5 Steps To Creating Your First Sales Funnel

  1. WHO are you targetting?
    Write up a buyer persona. The ideal target for this particular product or service needs to be clear as mud and top of mind as always in communications.
  2. WHERE will you find them? (traffic)
    Just as a beautiful brochure sitting in a box in your trunk will not be effective without distributing it, you need to figure out how to exposure your offering.
  3. WHAT will peak their interest?
    Write and test ad copy until you find copy that has the best conversion.
  4. WHY should they give you their email?
    Write and test sales/landing/squeeze/opt-in pages until you find one that converts the best.
  5. HOW will you build repore?
    Create a thank you page that congratulates the person on their fine decision to opt-in to your offer, and what to expect. Typically the next step is a series of automated email messages starting with here’s the value you opted in for, and another irresistible offer.
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