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14 Social Media Do’s
- Cultivate friendships
- Promote yourself, then your business – if culture allows it
- Participate regularly
- Repeat names
- Look for opportunities to help
- Use conversational tone
- Employ correct spelling & grammar
- Include http:// for a link
- Be authentic, friendly, & interesting
- Ask open-ended questions
- Mind your manners
- Be sociable
- Use hashtags where appropriate
- Research groups/blogs where you can post a comment and a link back to your blog
13 Social Media Don’ts
- Blatantly advertise.
- Say things you don’t want repeated
- Be narcissistic – no one likes a ‘me’ person
- Be negative
- Be confrontational or controversial
- Swear or cuss
- Use ALL CAPS
- Talk about religion, sex and politics
- Drop the ball – always follow up!
- Spam
- Plagiarize
- Use Texting language
- Be an egg head
The diverse experience Sue Sutcliffe has gained as one of Canada’s digital marketing pioneers, will help your business or brand dominate the digital.

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