LinkedIn

Should I accept an LinkedIn invitation from someone I don’t know?

I have taught LinkedIn for almost 10 years now, and one of the questions get asked most frequently is “Should I accept a LinkedIn Invitation from someone I don’t know” so figured I’d blog my answer. Successful networkers extend hands to people they don’t know in traditional networking, so why should it be different in … Continue reading “Should I accept an LinkedIn invitation from someone I don’t know?”

Facebook

Need help with Facebook Analytics?

Facebook Analytics helps us leverage data and make better decisions about our product and customer experiences. With true people-based analytics, we can use the facebook analytics to measure and understand how people interact across your mobile app, website, Facebook Page, and more, and ultimately, optimize for growth. Click here to learn the latest about facebook … Continue reading “Need help with Facebook Analytics?”

LinkedIn

Keep Tabs on Companies You Care About with LinkedIn’s New Premium Feature

Official LinkedIn Blog announced today that LinkedIn is are rolling out peer benchmarking on Company Pages as a premium feature. We know how valuable your time is as a busy professional, and that it can be a challenge to keep tabs on competitive and industry trends. To make this easier, last year we added insights to … Continue reading “Keep Tabs on Companies You Care About with LinkedIn’s New Premium Feature”

Facebook

40+ Facebook Ideas for Posts, Giveaways & Businesses

Kudos to Gleam.io who put together a killer blog post called “The Ultimate List of Facebook Marketing Ideas: 40+ Ideas for Posts, Giveaways & Businesses” which provides 40+ Facebook marketing ideas that cover all the best you can showcase your brand on Facebook, with a particular emphasis on techniques that are becoming more and more … Continue reading “40+ Facebook Ideas for Posts, Giveaways & Businesses”

LinkedIn

Does Your LinkedIn Strategy include a System that ensures you GIVE and GET Endorsements and Recommendations?

LinkedIn Endorsements and Recommendations are a great way to Build Authority and Relationships! They are an essential ingredient in the sales process is building credibility, and there is no better way to do that than having people endorse or recommend you. People will believe far more about what others say about you, than what you … Continue reading “Does Your LinkedIn Strategy include a System that ensures you GIVE and GET Endorsements and Recommendations?”

Twitter icon

Twitter announces tweet limit increase — from 140 characters to 280 characters — but only for some!

According to Twitter We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters – we felt it, too. But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint. We are excited to share this … Continue reading “Twitter announces tweet limit increase — from 140 characters to 280 characters — but only for some!”

Facebook

27 Facebook Groups About Networking in Durham Region

Did you know that there are 27 FACEBOOK GROUPS that contain the words… “Durham Region Networking”? and that you can refine the search to review only conversations and upcoming events or perhaps #DurhamRegion or individual municipalities names: #Pickering #Ajax #Whitby #Oshawa #Clarington #Scugog #Brock #Uxbridge Facebook networkers beware! Before you jump in a conversation be sure to read the rules – … Continue reading “27 Facebook Groups About Networking in Durham Region”

Facebook

Facebook Introducing More Ways for Businesses to Drive Offline Outcomes

Facebook Facebook Business announced in their blog yesterday that… Businesses can now build custom audiences from their offline conversion event sets comprised of people who have previously purchased offline. These new types of audiences enable businesses to dynamically re-engage shoppers based on their interactions through offline channels such as stores or call centers. For example, … Continue reading “Facebook Introducing More Ways for Businesses to Drive Offline Outcomes”

Facebook

Facebook Policies & Standards

If you’re using Facebook for business, it’s best to take a bit of time to understand Facebook’s Rules and Regulations and Policies e.g. Payment Terms Platform Page: How third-party applications / Facebook Connect accesses and uses your data Facebook Platform Policies: Re applications, including Connect sites. Advertising Policies Self-Serve Ad Interface Terms: Promotions Guidelines: Contests, sweepstakes … Continue reading “Facebook Policies & Standards”

LinkedIn

A Strategically Written LinkedIn Professional Headline Will Generate Leads and Set The Stage For Your Personal Brand. Is Yours Optimized?

What is a LinkedIn Professional Headline? Your LinkedIn Professional Headline is the 120 characters text area that appears on your LinkedIn profile, directly under your name. Besides your name and photo, it’s often the only thing people see .e.g. when they search LinkedIn for someone who does/offers what you do.  Increase your LinkedIn ROI (return … Continue reading “A Strategically Written LinkedIn Professional Headline Will Generate Leads and Set The Stage For Your Personal Brand. Is Yours Optimized?”

Top 10 LinkedIn Hacks Poster

Top 10 LinkedIn Hacks (May 16, 2017 6:30-9:30pm) Ajax

Looking to grow your business? Need more leads? Bring your devices and learn how to turn LinkedIn into a lead generation machine! LinkedIn is the largest and most powerful community of professionals in the World boasting 467 milion members wordwide — 13 million in Canada alone! Join me at Company of Women – Durham & Clarington Chapters on May 16, 2017 (6:30-9:30pm) at OLG Slots at Ajax Downs, 50 Alexander’s Crossing, Ajax, ON

Hootsuite logo

How to schedule social messages in Hootsuite?

Login Hootsuite and Choose your social networks Type your social message in the compose box. Click the calendar icon. In the drop down menu, the AutoSchedule feature is set to OFF. Turn it ON. Press AutoSchedule. Boom. Done. For more information on scheduling social media messages in Hootsuite, visit their help section on this topic… … Continue reading “How to schedule social messages in Hootsuite?”

WHICH SOCIAL MEDIA DASHBOARD IS YOUR FAVOURITE

What’s your favourite Social Media Dashboard?

A social media dashboard can be a real time-saver as it allows you to manage all your social media profiles from one central place, but which is right for you? Our latest research on this topic found many contenders with a range of different functionality and prices, and we’ve listed the most popular ones below … Continue reading “What’s your favourite Social Media Dashboard?”

Instagram Logo

8 million businesses using Instagram business profiles and more than 1 million monthly active Instagram advertisers on Instagram

Businesses that advertise on Instagram can access an Insights tab to view stats on their posts such as the number of times their posts have been saved, commented on, liked or viewed and learn more specifics about their followers, such as their location, gender and age. Instagram also gives businesses, especially those with tight marketing … Continue reading “8 million businesses using Instagram business profiles and more than 1 million monthly active Instagram advertisers on Instagram”