You cannot improve what you do not measure.

How are YOU measuring your social media success?

Sofie Andreou explains the importance of having Measurable Calls To Actions (CTAs) to engage visitors AND provide you with metrics to measuring your social media success and lists 16 on her website. Purchase Products or Service. “Opt-In” provide their email. Click on “more details” on a specific topic. Download documents or brochures. Link to another … Continue reading “How are YOU measuring your social media success?”

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Need help with Facebook Analytics?

Facebook Analytics helps us leverage data and make better decisions about our product and customer experiences. With true people-based analytics, we can use the facebook analytics to measure and understand how people interact across your mobile app, website, Facebook Page, and more, and ultimately, optimize for growth. Click here to learn the latest about facebook … Continue reading “Need help with Facebook Analytics?”

Google Analytics

How do I setup Google Analytics myself?

Can I set up Google Analytics Myself and How do I setup Google Analytics, are two questions people that take my digital marketing strategy training ask most frequently, because it’s a staple in your digital marketing strategy, and quick and easy way to find out what digital marketing tactics are working, which are not, and … Continue reading “How do I setup Google Analytics myself?”

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Did you hear about the romantic photographer who captured a couple getting engaged in Niagara Falls? #SocialMediaSuccessStory

WKBW shared photo June 5 of couple getting engaged. 2 hours & 2,000+ shares later, couple identified! How wonderful is that! #SocialMediaSuccessStory WKBW shared photo June 5 of couple getting engaged. 2 hours & 2,000+ shares later, couple identified! How wonderful is that! Posted by Sue Sutcliffe – The Web Coach on Monday, June 8, … Continue reading “Did you hear about the romantic photographer who captured a couple getting engaged in Niagara Falls? #SocialMediaSuccessStory”

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Retailers Can Now Measure Offline Sales

Understanding the link between Facebook ads and offline sales can help marketers determine the value of past campaigns and create more effective campaigns in the future. Retailers can now measure offline sales driven by their Custom Audiences campaigns. For more information on this, read Retailers Using Custom Audiences Can Now Measure Offline Sales or ask AWEBthatWORKS.

Kony 2012

#Kony2012: 4 Reasons for its Trend-Setting Social Media Success

Unless you’ve been living as a social media hermit, you’ve heard of the Kony 2012 movement. The 30-minute documentary that started it all focuses on exposing the inhumane crimes of Joseph Kony, the leader of Uganda’s Lord’s Resistance Army (LRA), who kidnaps children to build an army of child soldiers and sex slaves. Its makers … Continue reading “#Kony2012: 4 Reasons for its Trend-Setting Social Media Success”