Art of Transition

The Tourism Manager of The Regional Municipality of Durham was in a bind. It was 2018 and an economic downturn announcement had stopped commerce dead. Kerri King pitched Roger Anderson on allowing her to launch a pilot social media campaign to sell out an Economic Development Summit featuring Dr. Richard Florida in six weeks. So, … Continue reading “Art of Transition”

Durham College

Durham College

In 1996, MaryLynn West-Moynes, President of Durham College recruited Sue Sutcliffe to research online schools, develop a website strategy, and then liaise with their stakeholders to implement and launch their first Corporate website. Together with an amazingly talented team of digital marketing professionals, we completed this contract on time, on budget, and continued to work … Continue reading “Durham College”

familyrealty.com

FamilyRealty.com (launched in 1995) was my first profitable digital marketing campaign!

✔ I led a project team in the development of a corporate website, making Family Realty the first Canadian realtor to leverage the Internet. ✔ I then developed a multimedia listing presentation tool called “NETmore” which provided agents with a state-of-the-art marketing tool, increased the company’s listing inventory, and recruited one new broker and hundreds … Continue reading “FamilyRealty.com (launched in 1995) was my first profitable digital marketing campaign!”