New Twitter Means Business

Social media tweeps were atwitter in December when micro-blogging giant Twitter rolled out hot new features. Slimmed down and buffed up, new Twitter introduces business-minded expansions, including network-building tools, media embeds and—at long last—the Twitter brand page. Ready to make the twitterverse work for you? Connect with new tweeps The aptly-named Connect tab organizes your … Continue reading “New Twitter Means Business”


Google+ is Open for Business

Tried out Google’s holiday gift? On November 7, the search engine giant rolled out its Google+ Brand Pages. This new kid on the social media block first introduced itself to individuals in June of 2011, picking up 10 million users in just 16 days. Now, with approximately 50 million users, Google+ opens its virtual doors … Continue reading “Google+ is Open for Business”

You ought to to be in pictures: video for business

Think YouTube is only about goofy stunts and music videos?  Think again.  Video marketing is on the rise.  According to an April 2011 social media marketing industry report, three-quarters of those who surveyed intend to increase their use of YouTube and video marketing, making it the top area in which marketers will invest in 2011. … Continue reading “You ought to to be in pictures: video for business”

Durham Business Times

It’s time for your website to plug in and button up

They’re everywhere–buttons asking you to “Share” this and “Like” that.  The Internet is atwitter with ways to endorse your favourite businesses, posts, products and services.  Half of the world’s top 10,000 websites link to Facebook or Twitter on their homepage.  Does yours? hy let people push your buttons? Because they’re delivering a call to action. … Continue reading “It’s time for your website to plug in and button up”


Welcome to my facebook page

Ever visit Red Bull on Facebook? A multi-coloured torrent of arrows points to their “Like Me” button. Did this welcome page work? Yup – a good 15 million times. It pays to create a good first impression with Facebook’s 500 million users. A clear and engaging welcome (or landing) page gives visitors an immediate sense … Continue reading “Welcome to my facebook page”