Does your business utilize Kaizen Methodology?

You cannot improve what you do not measure.

One of my business mentors, long before I had a business, instilled in me a habit of always evaluation everything we did and ask ourselves, how could we do this better, faster and cheaper. That thinking served me very well, and years later, I learned where that came from and I’ve shared Kaizen methodology with … Continue reading “Does your business utilize Kaizen Methodology?”

Licence Plates are a great way to generate traffic! #101freeways

Licence plate

A long time ago I registered a short domain and bought a custom plate for our car on a wim. Not sure if it was my driving or people just being curious, but there was no disputing it, I was getting a ton of website traffic to the domain name I registered, and it was … Continue reading “Licence Plates are a great way to generate traffic! #101freeways”

Canadian Marketers need a CRM (Customer Relationship Management) Solutions that Keeps Data in Canada

CRM

There is a ton of awesome CRM (Customer Relationship Management) Solutions on the market today, but finding one that does not leave my Canadian Business vulnerable from a legal standpoint — PIPED & GDPR — and lets me work from everywhere, has been a challenge. 91% of businesses with over 11 employees now have CRM … Continue reading “Canadian Marketers need a CRM (Customer Relationship Management) Solutions that Keeps Data in Canada”

To you it is promotional material… #marketingfail

postcard-on-windshield

This morning when I got in my car, I had to get out again, because there was piece of paper on my windshield… Putting your marketing material — garbage to everyone but you — on someone’s dash is wrong on so many levels: When people discover paper on their car’s window (parked in their driveway), … Continue reading “To you it is promotional material… #marketingfail”

Are you finding 1/2 of your customers online?

Elance, the world’s leading platform for online work recently published the Freelance Talent Report, which states that… 71% of independent professionals polled are finding 1/2 of their clients and work online. but they don’t get into how freelancers, or for that matter other businesses find the new customers and work which is something I’m often … Continue reading “Are you finding 1/2 of your customers online?”

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Sue serves the Greater Toronto Area (GTA) including; Durham Region (Ajax, Brock, Clarington, Oshawa, Pickering, Scugog, Uxbridge, Whitby), Halton Region (Burlington, Halton Hills, Milton, Oakville), Peel Region (Brampton, Caledon, Mississauga), and York Region (Aurora, East Gwillimbury, Georgina, King, Markham, Newmarket, Richmond Hill, Vaughan, Whitchurch–Stouffville) from her home office in Scarborough.