How do the best sales people use Negativity Bias to sell more?

Sales Mastery

Negativity bias is a cognitive bias in which people tend to give more weight to negative experiences and information than to positive ones. The best salespeople understand this bias and use it to their advantage to sell more effectively. Here are a few ways they do it: Highlight the customer’s pain points: The best salespeople … Continue reading “How do the best sales people use Negativity Bias to sell more?”

How do the best sales people use Availability Heuristic to sell more?

Sales Mastery

The best salespeople can use availability heuristic to sell more by appealing to the customer’s tendency to rely on readily available examples and information, rather than seeking out more comprehensive or representative data. For example, a salesperson might use vivid or memorable examples of successful customer experiences, or highlight recent news articles or social media … Continue reading “How do the best sales people use Availability Heuristic to sell more?”

How do the best sales people use Hindsight Bias to sell more?

Sales Mastery

The best salespeople can use hindsight bias to sell more by appealing to the customer’s tendency to believe that they would have predicted or expected an outcome after it has already occurred. For example, a salesperson might highlight the positive outcomes that other customers have achieved after using their product or service, and imply that … Continue reading “How do the best sales people use Hindsight Bias to sell more?”

How do the best sales people we use Anchoring Bias to sell more?

Sales Mastery

The best salespeople can use anchoring bias by setting a reference point or anchor for the customer’s decision-making process. The anchor is often an initial price or value presented to the customer, which serves as a starting point for negotiations or comparisons with other options. For example, a salesperson might present a high-priced product or … Continue reading “How do the best sales people we use Anchoring Bias to sell more?”

How do the best sales people use Overconfidence Bias to sell more?

Sales Mastery

Overconfidence bias is a cognitive bias in which people tend to overestimate their own abilities and the accuracy of their beliefs and judgments. The best salespeople can use this bias to their advantage by appealing to the customer’s confidence in their own abilities and decision-making. Here are a few ways that the best salespeople can … Continue reading “How do the best sales people use Overconfidence Bias to sell more?”

How do the best sales people use Self-Serving Bias to sell more?

Sales Mastery

Self-serving bias is a cognitive bias in which people tend to attribute positive outcomes to their own abilities and actions, while attributing negative outcomes to external factors beyond their control. The best salespeople understand this bias and use it to their advantage to sell more effectively. Here are a few ways they do it: Appeal … Continue reading “How do the best sales people use Self-Serving Bias to sell more?”

How do the best sales people use Sunk Cost Fallacy to sell more?

Sales Mastery

The sunk cost fallacy is a cognitive bias in which people are more likely to continue investing in a decision or project because they have already invested a significant amount of time, money, or effort into it, even if it is not in their best interest to do so. The best salespeople understand this bias … Continue reading “How do the best sales people use Sunk Cost Fallacy to sell more?”

How do the best sales people use Bandwagon Effect to sell more?

Sales Mastery

The bandwagon effect is a cognitive bias in which people are more likely to adopt a behavior or belief if they see others doing the same. The best salespeople understand this bias and use it to their advantage to sell more effectively. Here are a few ways they do it: Use social proof: Social proof … Continue reading “How do the best sales people use Bandwagon Effect to sell more?”

How do the best sales people use Framing Effect to sell more?

Sales Mastery

The framing effect is a cognitive bias that influences the way people perceive and make decisions based on the way information is presented to them. The best salespeople understand this bias and use it to their advantage to sell more effectively. Here are a few ways they do it: Highlight the benefits: Instead of focusing … Continue reading “How do the best sales people use Framing Effect to sell more?”

How do the best sales people leverage confirmation bias to sell more?

Sales Mastery

The best salespeople can use confirmation bias by identifying and reinforcing their potential customer’s existing beliefs or preferences about a product or service. They may use language or tactics that appeal to the customer’s pre-existing ideas, values, or needs, rather than attempting to change their minds or provide new information. For example, a salesperson might … Continue reading “How do the best sales people leverage confirmation bias to sell more?”

11 Questions Answered About Customer Success Strategies Online and Offline

Customer Success Strategies Online & Offline

It was my pleasure to answer questions about Customer Success Strategies Online and Offline today on #startupchats. Here are my answers: What is included in a customer success strategy for online, and offline? An online/offline customer success strategy starts by mapping the customer journey with the intention of creating a system that monitors & constantly … Continue reading “11 Questions Answered About Customer Success Strategies Online and Offline”