Case Study: Art of Transition

The Tourism Manager of The Regional Municipality of Durham was in a bind. It was 2018 and an economic downturn announcement had stopped commerce dead. Kerri King pitched Roger Anderson on allowing her to launch a pilot social media campaign to sell out an Economic Development Summit featuring Dr. Richard Florida in six weeks. So, … Continue reading “Case Study: Art of Transition”

Kony 2012

#Kony2012: 4 Reasons for its Trend-Setting Social Media Success

Unless you’ve been living as a social media hermit, you’ve heard of the Kony 2012 movement. The 30-minute documentary that started it all focuses on exposing the inhumane crimes of Joseph Kony, the leader of Uganda’s Lord’s Resistance Army (LRA), who kidnaps children to build an army of child soldiers and sex slaves. Its makers … Continue reading “#Kony2012: 4 Reasons for its Trend-Setting Social Media Success”

You ought to to be in pictures: video for business

Think YouTube is only about goofy stunts and music videos?  Think again.  Video marketing is on the rise.  According to an April 2011 social media marketing industry report, three-quarters of those who surveyed intend to increase their use of YouTube and video marketing, making it the top area in which marketers will invest in 2011. … Continue reading “You ought to to be in pictures: video for business”

The Art of Transition: Tourism Summit & Creative Awards Day (Nov.25, 2011) Durham Region, ON

Join Us for the Art of Transition Summit and Creative Awards, a complimentary day-long celebration of Durham Region’s creative economy, showcasing our rich culture and history, dynamic attractions, and innovative business community: https://www.facebook.com/event.php?eid=131159030320222

YouTube

Watch This and Win! Brilliant Business Brand Uses for YouTube

Who’s using YouTube?   Businesses—lots of them. Is yours? In my October social media column in the Durham Business Times, I suggest plenty of ways to make this fast-growing marketing tool work for your business. But seeing is believing. Consider these viral video successes. The Old Spice Guy’s rich “Hello, Ladies.” Home Depot’s easy how-to’s. T-Mobile’s … Continue reading “Watch This and Win! Brilliant Business Brand Uses for YouTube”

Durham Region Social Events ($)

Just posted on this facebook group (http://www.facebook.com/groups/DurhamRegionSocialEvents/) had 514 members when I posted a non-profit event recently, then I received notification that my post was considered advertising and as such $20 was payable? I wrote back with apology — had no idea as member that rules had changed and left the group *eeks*. If money’s … Continue reading “Durham Region Social Events ($)”

We just launched a yummy website!

Durham Savour The Season A 10-day culinary experience you don’t want to miss! Featured restaurants throughout Durham Region will be creating exclusive prix fixe menus and serving up mouth-watering dishes. Many of the restaurants will be partnering with local producers to use fresh-from-the-garden ingredients. #WEBSITEKUDOS to @Sarah @LuckyCatDesign.ca for design