Making digital marketing profitable since 1995
The Tourism Manager of The Regional Municipality of Durham was in a bind. It was 2018 and an economic downturn announcement had stopped commerce dead. Kerri King pitched Roger Anderson on allowing her to launch a pilot social media campaign to sell out an Economic Development Summit featuring Dr. Richard Florida in six weeks. So, … Continue reading “Art of Transition”
Unless you’ve been living as a social media hermit, you’ve heard of the Kony 2012 movement. The 30-minute documentary that started it all focuses on exposing the inhumane crimes of Joseph Kony, the leader of Uganda’s Lord’s Resistance Army (LRA), who kidnaps children to build an army of child soldiers and sex slaves. Its makers … Continue reading “#Kony2012: 4 Reasons for its Trend-Setting Social Media Success”
Think YouTube is only about goofy stunts and music videos? Think again. Video marketing is on the rise. According to an April 2011 social media marketing industry report, three-quarters of those who surveyed intend to increase their use of YouTube and video marketing, making it the top area in which marketers will invest in 2011. … Continue reading “You ought to to be in pictures: video for business”
Join Us for the Art of Transition Summit and Creative Awards, a complimentary day-long celebration of Durham Region’s creative economy, showcasing our rich culture and history, dynamic attractions, and innovative business community: https://www.facebook.com/event.php?eid=131159030320222
Who’s using YouTube? Businesses—lots of them. Is yours? In my October social media column in the Durham Business Times, I suggest plenty of ways to make this fast-growing marketing tool work for your business. But seeing is believing. Consider these viral video successes. The Old Spice Guy’s rich “Hello, Ladies.” Home Depot’s easy how-to’s. T-Mobile’s … Continue reading “Watch This and Win! Brilliant Business Brand Uses for YouTube”
Just posted on this facebook group (http://www.facebook.com/groups/DurhamRegionSocialEvents/) had 514 members when I posted a non-profit event recently, then I received notification that my post was considered advertising and as such $20 was payable? I wrote back with apology — had no idea as member that rules had changed and left the group *eeks*. If money’s … Continue reading “Durham Region Social Events ($)”
Durham Savour The Season A 10-day culinary experience you don’t want to miss! Featured restaurants throughout Durham Region will be creating exclusive prix fixe menus and serving up mouth-watering dishes. Many of the restaurants will be partnering with local producers to use fresh-from-the-garden ingredients. #WEBSITEKUDOS to @Sarah @LuckyCatDesign.ca for design
Ever visit Red Bull on Facebook? A multi-coloured torrent of arrows points to their “Like Me” button. Did this welcome page work? Yup – a good 15 million times. It pays to create a good first impression with Facebook’s 500 million users. A clear and engaging welcome (or landing) page gives visitors an immediate sense … Continue reading “Welcome to my facebook page”
They say the early bird gets the worm; that early adopters get the business. Here’s a way to give your business a marketing edge on LinkedIn. What’s News? The world’s biggest business network recently rolled out exciting features and tools that can strengthen the impact of your LinkedIn presence and better integrate it with your … Continue reading “Leveraging your company’s LinkedIn profile”
They say the early bird gets the worm; that early adopters get the business. Here’s a way to give your business a marketing edge using LinkedIn. Read the entire article via: Durham Business Times
Do you market your organization with a Facebook page? Then answer me this. What have you done to customize your page’s look and content? To differentiate and promote your product or service, you need to create a distinct Facebook page to engage your visitors. Here are a few tips to maximize your presence. Read the … Continue reading “Boosting business with Facebook”
If you haven’t joined LinkedIn yet, it’s about time you did. This social media platform hosts the biggest business network in the world — an astounding 85 million members in 200 countries. It shows phenomenal growth, adding one new member every second. Read my column in: Durham Business Times –
Building business relationships today involves more than a handshake and a business card. It often continues or even begins, with social media. Instead of a one-off encounter, like-minded folks connect — and stay connected — using Facebook and other social media platforms. Building business relationships today involves more than a handshake and a business card. … Continue reading “To friend or not to friend. That is the question.”
“Social media allows your organization to communicate with a large number of people very effectively.” Faster than a speeding e-mail. More powerful than a single website. Able to reach tens of millions in a single post. Look! Up in the sky! It’s a blog. It’s a tweet. It’s social media! Read the entire article via: Durham … Continue reading “Is Social Media The Superhero Of The Internet?”
Local entrepreneur donates to charity with every order DURHAM REGION, ON – SEPT. 14, 2010: What can you do with $20? Sue Sutcliffe wants to find out. The Internet strategist and professional speaker was inspired by the $20 challenge made at last year’s Day of Hope and Leadership event: to take $20 and help someone … Continue reading “Will you take the $20 challenge?”
Find out what social media is, who’s using it, and how it can help you. Gain basic familiarity with major platforms, and learn Sue Sutcliffe’s proprietary social media system that will allow you to grow your business in 1/2 hour a day or less. You will learn: what social media is whose using social media … Continue reading “Social Media Bootcamps”
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Visit www.ArtOfTransition.ca (our newest web/social media project) where creative minds are connecting and preparing for a one-day symposium on November 12, 2009 in Ajax, Ontario, Canada. Stay up to date on this project! Click and connect! Please help me help get the word out. Hit the “BOOKMARK” button and “SHARE” this with all the people you know!
Here is a partial list of ning networks in Durham Region. If you know of one that should be added, please click on comment and add it. Durham LIVE – for Durham Region, by Durham Region The Power Business Network – Empowering YOU to achieve success Benefits for Women – Helping like minded women connect
Listen to this video, then remember to throw a can or two in the food bank donation boxes at your local grocery store! Local food banks need you now more than ever! Durham Region residents, visit www.FTNdurham.ca (Feed The Need Durham Region) to find your nearest food bank.
