Digital Marketing Maven
The Art of Transition initiative aimed to invite innovative thinkers from every facet of the economy to connect, brainstorm new ideas, foster partnerships, and welcome new opportunities for transitioning Durham Region into a new, creative economy.The creative power and ever-expanding capabilities of social media exactly captured the Art of Transition’s vision for an interactive, multi-media … Continue reading “Case Study: Art of Transition”
Unless you’ve been living as a social media hermit, you’ve heard of the Kony 2012 movement. The 30-minute documentary that started it all focuses on exposing the inhumane crimes of Joseph Kony, the leader of Uganda’s Lord’s Resistance Army (LRA), who kidnaps children to build an army of child soldiers and sex slaves. Its makers … Continue reading “#Kony2012: 4 Reasons for its Trend-Setting Social Media Success”
Think YouTube is only about goofy stunts and music videos? Think again. Video marketing is on the rise. According to an April 2011 social media marketing industry report, three-quarters of those who surveyed intend to increase their use of YouTube and video marketing, making it the top area in which marketers will invest in 2011. … Continue reading “You ought to to be in pictures: video for business”
Join Us for the Art of Transition Summit and Creative Awards, a complimentary day-long celebration of Durham Region’s creative economy, showcasing our rich culture and history, dynamic attractions, and innovative business community: https://www.facebook.com/event.php?eid=131159030320222
Who’s using YouTube? Businesses—lots of them. Is yours? In my October social media column in the Durham Business Times, I suggest plenty of ways to make this fast-growing marketing tool work for your business. But seeing is believing. Consider these viral video successes. The Old Spice Guy’s rich “Hello, Ladies.” Home Depot’s easy how-to’s. T-Mobile’s … Continue reading “Watch This and Win! Brilliant Business Brand Uses for YouTube”
They’re everywhere–buttons asking you to “Share” this and “Like” that. The Internet is atwitter with ways to endorse your favourite businesses, posts, products and services. Half of the world’s top 10,000 websites link to Facebook or Twitter on their homepage. Does yours? hy let people push your buttons? Because they’re delivering a call to action. … Continue reading “It's time for your website to plug in and button up”
Ever visit Red Bull on Facebook? A multi-coloured torrent of arrows points to their “Like Me” button. Did this welcome page work? Yup – a good 15 million times. It pays to create a good first impression with Facebook’s 500 million users. A clear and engaging welcome (or landing) page gives visitors an immediate sense … Continue reading “Welcome to my facebook page”
