Making digital marketing profitable since 1995
I was honoured to serve as expert on twitter chat about increasing online purchases and lowering rate of abandoned carts. The event had 20 contributors and 17.05 million impressions. The Wakelet with all answers can be found here or scroll down for my answers to the questions below. How has eCommerce changed the way entrepreneurs … Continue reading “How to Increase Online Purchases and Lower Your Rate of Abandoned Carts”
Sarah Bradley’s blog post “Be speedy, be helpful: What we learned from Canadian shoppers in 2018” indicates mobile is essential in making purchase decisions. Here are some of the highlights: 45% of consumer’s online holiday purchases have been made on a smartphone and more than half said they’d used apps 86% of Canadians are shopping … Continue reading “What Google learned from Canadian shoppers in 2018”
Yesterday I had the pleasure of serving as an advisor and sharing my knowledge of Best Practices to Make Your e-Commerce Store User-Friendly on #StartupChats on Twitter powered by Canada Post (@canadapostcorp). Here are my answers to the questions: What does user-friendly mean in an eCommerce context? In #eCommerce context, user-friendly typically refers to the … Continue reading “Best Practices to Make Your eCommerce Store User-Friendly #StartupChats”
Paul Briggs’ post “Canada Ecommerce 2019: One in 10 Retail Dollars Now Transact Digitally” states that Canadian eCommerce is expected to grow rapidly and reach $83 billion by 2023 and so much more.
The e-commerce industry is evolving at an overwhelming pace. Entrepreneurs must be focused, strategic and leverage strategies and solutions to simplify and streamline even the most complex of operations. No matter what type of product you sell, every e-commerce entrepreneur has one key goal: sell more of it. Today I had the pleasure of chatting … Continue reading “Tips to Optimize your eCommerce Operations”
I continue to recommend WordPress (with drag-and-drop plugins for those who prefer this) over Wix because there are so many disadvantages to a Wix website: COST – Wix is 20-25% more expensive TEMPLATES – Wix has far fewer templates and you can’t switch templates after your website goes live. NON-RESPONSIVE— Ipad landscape view is non-responsive. … Continue reading “10 Reasons WordPress is Better Than Wix (2019)”
It was my honour and pleasure to serve as an expert advisor for Startup Canada‘s #startupchats sponsored by Canada Post (@CanadaPostCorp) on April 26, 2019 to discuss “What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce“. Here are my answers the questions posed: eCommerce accounts for a growing percentage of … Continue reading “What You Need to Know About Your Shoppers: The Latest Stats on Canadian e-Commerce”
It was my pleasure to answer questions about Customer Success Strategies Online and Offline today on #startupchats. Here are my answers: What is included in a customer success strategy for online, and offline? An online/offline customer success strategy starts by mapping the customer journey with the intention of creating a system that monitors & constantly … Continue reading “11 Questions Answered About Customer Success Strategies Online and Offline”
Today I had the pleasure of chatting with other eCommerce specialists and entrepreneurs on #StartupChats on Twitter about eCommerce and Online Payments in Canada. Today’s event had a total of 22.5M impressions, allowing us to trend nationally on Twitter! Here are my answers: Q1 What is eCommerce? What are current trends in ecommerce today? @Scotiabank #StartupChats … Continue reading “Top eCommerce and Online Payment Processing Tips”
4th Quarter 2018 Report is out!
Did you know North America is 2nd largest eCommerce market with $561 billion, behind Asia with $740 billion? Shopify just published some comprehensive data about global ecommerce trends you need to know about: Global Ecommerce Definition and Market Size Domestic Shoppers Look Beyond Their Borders International Growth Reshapes the Map Ecommerce Moves Beyond the Western … Continue reading “Global eCommerce Trends (2019)”
Academic Resources Durham College Trent University University of Ontario Institute of Technology (UOIT) Chambers of Commerce / Boards of Trade Ajax-Pickering Board of Trade Brock Board of Trade Clarington Board of Trade Greater Oshawa Chamber of Commerce Ontario Chamber of Commerce OCC Scugog Chamber of Commerce Uxbridge Chamber of Commerce Whitby Chamber of Commerce Federal … Continue reading “Business Resources in Durham Region”
Today, e-commerce influences up to 56 percent of in-store purchases and more than 10 percent of North American retail sales. E-commerce has gone beyond buying something on a website to a series of interactions that rely on technology to move goods. This means that e-Commerce entrepreneurs must be present on their customers’ channel and that … Continue reading “How To Keep Your eCommerce Business Competitive”
I have been helping people market themselves since 1981 I am an Internet Marketing pioneer! I first used the internet in 1993 I registered my first domain name in February 1995 I developed my first website in 1995 I (and my amazing team) launched the first e-commerce website certified by RBC in 1997 I am … Continue reading “Why Sue Sutcliffe?”
Sara Kleinberg, Head of Ads Research and Insights at Google shared some stellar Canadian e-Commerce statistics in her recent post: 86% of Canadians are shopping for something at any given time period and in up to five different categories. More than half of Canadian shoppers say they started their shopping online. Nearly 9 out of … Continue reading “86% of Canadians are shopping for something at any given time period and in up to five different categories”
MarketingCharts.com’s Maximum Acceptable Time for Free Shipping Deliveries Report (2017) shows that: “the maximum delivery time that shoppers will accept in order to receive free shipping is on average is 4.5 days. That’s down a full day from 5.5 in a similar 2012 survey.” and shares some other interesting data about free shipping too. Did … Continue reading “Consumers Are Getting More Impatient About Delivery Times”
The Canadian Women’s Chamber of Commerce (CanWCC) is a national not-for-profit organization that advocates for the economic priorities of women-owned, women-controlled, and women-led businesses. CanWCC provides supports to its members through skills development, resources, and community in order to strengthen the role of women in Canada’s business ecosystem. Canadian Women’s Chamber of Commerce
Competition isn’t just from local stores. Sue Sutcliffe exposes the impact technology and e-commerce has on local businesses and highlights solutions to keep businesses competitive. Learn how to make money while you sleep. Sue Sutcliffe is a Canadian Digital Marketing Trainer and Internet pioneer whose passion for innovative and strategic marketing shine through every seminar, … Continue reading “E-Commerce Made Easy”
There’s still time to get the e-commerce advantage and your fair share of this year’s Christmas shopping dollars. Find out what you need to know on November 12, 2014 at 7 pm at Sunderland Legion, 104 River Street, Sunderland. BIG THANKS to Brock Youth Centre for organization this event which is 100% free due to … Continue reading “GROWING YOUR BUSINESS WITH E-COMMERCE (Nov.12, 2014 @7pm) Sunderland”
Facebook | Whitby Chamber of Commerce This chamber is the largest Chamber of Commerce in Durham Region (Ontario, Canada) and sets the bar high. Check out their website (http://www.whitbychamber.org) too!
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