Watch This and Win! Brilliant Business Brand Uses for YouTube

YouTube

Who’s using YouTube?   Businesses—lots of them. Is yours? In my October social media column in the Durham Business Times, I suggest plenty of ways to make this fast-growing marketing tool work for your business. But seeing is believing. Consider these viral video successes. The Old Spice Guy’s rich “Hello, Ladies.” Home Depot’s easy how-to’s. T-Mobile’s … Continue reading “Watch This and Win! Brilliant Business Brand Uses for YouTube”

Social Media Landscape

social media clock

The digital age has revolutionized the way brands do business, and savvy marketers know it’s time to adapt. Social media encompasses so much more than banner ads and Facebook friends – it’s about building relationships, setting trends, and creating a relevant and recognizable image for your brand. Ready to find out more about the power … Continue reading “Social Media Landscape”

Leveraging your company’s LinkedIn profile

LinkedIn logo

They say the early bird gets the worm; that early adopters get the business.  Here’s a way to give your business a marketing edge on LinkedIn. What’s News? The world’s biggest business network recently rolled out exciting features and tools that can strengthen the impact of your LinkedIn presence and better integrate it with your … Continue reading “Leveraging your company’s LinkedIn profile”

NETIQUETTE: Social Media Do’s & Don’ts

digital marketing netiquette

14 Social Media Do’s Cultivate friendships Promote yourself, then your business – if culture allows it Participate regularly Repeat names Look for opportunities to help Use conversational tone Employ correct spelling & grammar Include http:// for a link Be authentic, friendly, & interesting Ask open-ended questions Mind your manners Be sociable Use hashtags where appropriate Research … Continue reading “NETIQUETTE: Social Media Do’s & Don’ts”

To friend or not to friend. That is the question.

Facebook

Building business relationships today involves more than a handshake and a business card. It often continues or even begins, with social media. Instead of a one-off encounter, like-minded folks connect — and stay connected — using  Facebook and other social media platforms. Building business relationships today involves more than a handshake and a business card. … Continue reading “To friend or not to friend. That is the question.”

Trolls or Bullies?

Just read a great article called Online, Anonymity Breeds Contempt via NYTimes.com which provided a great definition of trolling… Trolling, defined as the act of posting inflammatory, derogatory or provocative messages in public forums and that psychological research has proven again and again that anonymity increases unethical behaviour and that people — even ordinary, good … Continue reading “Trolls or Bullies?”

Do right by your website

Toronto Sun Newspaper

By SHERRY HINMAN, Special to Sun Media “You’ve got to be where people are looking.” That’s one of the primary reasons for businesses to have a website, according to Sue Sutcliffe, owner/manager of AWEBthatWORKS.com, a company that has been offering Internet marketing products since 1993. “A website gives your company more credibility and a professional … Continue reading “Do right by your website”

Is Social Media The Superhero Of The Internet?

social-media-marketing

“Social media allows your organization to communicate with a large number of people very effectively.” Faster than a speeding e-mail. More powerful than a single website. Able to reach tens of millions in a single post.  Look! Up in the sky! It’s a blog. It’s a tweet. It’s social media! Read the entire article via: Durham … Continue reading “Is Social Media The Superhero Of The Internet?”

Canadians Love Social Networking Sites!

Check out Canadians Say Yes to Social Media for a great blog post about social media in Canada. It’s jam packed with great Canadian statistics like for example this one… By year’s end, eMarketer estimates that about 15.1 million internet users in Canada will have visited social networking sites at least monthly, up from 13.6 million … Continue reading “Canadians Love Social Networking Sites!”

Are you finding 1/2 of your customers online?

Elance, the world’s leading platform for online work recently published the Freelance Talent Report, which states that… 71% of independent professionals polled are finding 1/2 of their clients and work online. but they don’t get into how freelancers, or for that matter other businesses find the new customers and work which is something I’m often … Continue reading “Are you finding 1/2 of your customers online?”

Are YOU addicted to Social Media?

According to the folks at Virtual Social Media… Social Media Addiction, defined as physiological dependence on social media platforms and contents can result in mental problems, marital discords and insomnia. Find out if you have the signs of social media addiction… How to Recognize a Social Media Addiction.

HootSuite releases Team Collaboration Tools for Twitter, Facebook and Social Media platforms

These Team Collaboration tools are specifically designed for collective message publishing and conversation monitoring by groups. This will allow enterprises and agencies to coordinate their efforts with colleagues and clients without sacrificing control over valuable account info or compromising the timeliness of messaging. Business and organizations can now assemble specific Teams to manage accounts, topics … Continue reading “HootSuite releases Team Collaboration Tools for Twitter, Facebook and Social Media platforms”

Social Media Bootcamps

Social Media Bootcamp Logo

When you want to get up and running quick on a popular social media space quickly and easily, there’s no better option than live hands-on learning.You will learn: Tips, tricks and best practices How to optimize the space for ultimate results Security & Privacy Do’s and dont’s Sue Sutcliffe is a Canadian Digital Marketing Trainer … Continue reading “Social Media Bootcamps”

Keeping a Closer Eye on Employees’ Social Networking

It has always been possible, of course, for employers to look at what their workers are posting on social media. Automating the process makes it more likely that monitoring will become commonplace, say both those who approve and those who disapprove. via Keeping a Closer Eye on Employees’ Social Networking – Bits Blog – NYTimes.com.

2009 — Art of Transition Event gets Honourable Mention in two categories!

2009 — Art of Transition Event gets Honourable Mention in both the “Business Development-Marketing Utilizing Technology” and “Social Media” categories The Tourism Manager of The Regional Municipality of Durham was in a bind. It was 2008 and an economic downturn announcement had stopped commerce dead. Kerri King pitched Roger Anderson on allowing her to launch … Continue reading “2009 — Art of Transition Event gets Honourable Mention in two categories!”

Be Part Of The Solution Durham Region!

Visit www.ArtOfTransition.ca (our newest web/social media project) where creative minds are connecting and preparing for a one-day symposium on November 12, 2009 in Ajax, Ontario, Canada. Stay up to date on this project! Click and connect! Please help me help get the word out.  Hit the “BOOKMARK” button and “SHARE” this with all the people you know!

The diverse experience Sue Sutcliffe has gained as one of Canada’s digital marketing pioneers, will help your business or brand dominate the digital.
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