One of the most fatal marketing and sales mistakes I see people make, is being hard to deal with. These people inevitably close their doors blaming a bad market or a bad deal but at the end of the day it’s because they don’t understand or practice ‘top drawer’ customer service e.g.
- When someone is shopping for a product or service, they want to find what they are looking for quickly and easily. If you offer what they’re looking for and your website does not make it obvious, it’s costing you money. Your competitors are only one click away.
- When someone asks a question, they want the answer ASAP. Post your number on your website as well as answers to frequently asked questions, and if you miss them, return calls promptly. Remember they have likely asked your competition too, and often the person who answers first gets the deal.
- When someone asks you to call, they do not want your number or a response by email with questions about best time to call or what you want to talk about. They simply want you to call.
- When someone wants to buy, they want it now, and although it’s logical to expect there is a buying process, they hate doing it. ANY barrier, slow down or frustration caused could cost you the sale.
Successful businesses understand that the path of least resistance needs to be the path to your door. They focus on being better, faster and cheaper than the competition, which creates RAVING fans that will fall over themselves referring business to them for free.
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