Webmaster or Wannabe: Look, Listen and Ask

Webmaster or Wannabee
Webmaster or Wannabee
With budgets as tight as they are, it is only natural for you to want to save on expenses where ever you can. If you are thinking of using an in-house person to create your company’s web page it is important to choose someone with a flair for design, who will have the aptitude to learn HTML (the language behind web pages), as well as a multitude of other software applications. They must also be able to devote time on an ongoing basis to keep information current, search for new places to market your site, and educate themselves about ongoing technical developments that can help you.

Companies without the time or inhouse expertise should consider selecting a professional web page designer. Understanding what constitutes a good design is important! Here are a few tips to help you make the right decision.

LOOK at other web sites they’ve developed:

  • Do their pages load quickly?
  • Are their sites easy to navigate?
  • Can you navigate the site without graphics?
  • Is it clear what the company being represented offers?
  • Is it clear what the pages contain for the viewer?
  • Is the contact information clearly displayed.

ASK these key questions:

  • Which web browsers do you test pages on?
  • How much do changes cost?
  • How do they advertise your pages?
  • Do they test the pages on other platforms, ie IBM, Mac?
  • Will they custom design your page or do they work with templates?
  • How do they plan on reflecting your business’ image?

LISTEN for their questions:

  • What Key words / Key phrases you would like programmed into your pages?
  • What market(s) you are targeting?
  • Which ways are you marketing your product traditionally?
  • How you would design your pages if price were not an issue?

We all know that first impressions are important, so make yours a lasting one by exploring all of your options. Take the time to find the ‘right’ Web Page Designer or alternatively how you can best meet the needs described above inhouse. Either way you will be happier with the results and so will the visitors to your site.

The diverse experience Sue Sutcliffe has gained as one of Canada’s digital marketing pioneers, will help your business or brand dominate the digital.
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