If someone can consume all the content on your website in one sitting, why would they return? Like Barnum says… “Always leave them wanting more” and remember why people choose to go on the internet in the first place…
“There are only two reasons people use the Internet;
for entertainment or to solve a problem.”
As with most things, quality is more important than quality, so hire a website writer if you can, and an editor– even professional writers have editors — especially on your home page which should (without scrolling):
- Make a great first impression and build trust
- State clearly and succinctly how you can help them, and that they’re in the right place
- Have an irrisistable offer
Simplicity is hard, but a winning combination as Google has proven it works.