Marketing & Communications
Sue Sutcliffe has a deep and diverse expertise in marketing communication and can create, implement, optimize, manage or analyze your marketing and communications strategic plan or any of the following services:
- Brand Development and Management: Creating and maintaining a strong brand identity, including brand positioning, messaging, and visual elements.
- Market Research and Analysis: Conducting research to understand target markets, customer behavior, and market trends to inform marketing strategies and decision-making.
- Advertising and Promotions: Developing and implementing advertising campaigns, both online and offline, to increase brand awareness and drive customer engagement.
- Public Relations (PR): Managing the organization’s image and reputation through media relations, press releases, media interviews, and other PR activities.
- Content Strategy and Development: Planning and creating relevant and engaging content for various marketing channels, including websites, blogs, social media, and email marketing.
- Digital Marketing: Utilizing digital channels such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and online advertising to reach and engage target audiences.
- Social Media Management: Creating and managing social media profiles and accounts, developing social media strategies, and engaging with followers and fans.
- Event Marketing: Planning and executing marketing activities for events, trade shows, conferences, or product launches to generate awareness and drive attendance.
- Internal Communications: Developing and implementing communication strategies targeted at internal stakeholders, such as employees, to enhance employee engagement, alignment, and information sharing.
- Crisis Communications: Developing protocols and strategies to effectively communicate with stakeholders during crisis situations, managing and mitigating potential reputational damage.
- Influencer Marketing: Collaborating with influential individuals or organizations in the industry to promote products or services and reach their followers.
- Customer Relationship Management (CRM): Implementing and managing CRM systems and strategies to track customer interactions, improve customer satisfaction, and drive customer loyalty.
- Market Segmentation and Targeting: Identifying and dividing the target market into distinct groups and developing strategies to reach and engage each segment effectively.
- Customer Experience (CX) Management: Designing and improving the overall customer journey to ensure a positive and seamless experience at every touchpoint.
- Metrics and Analytics: Monitoring and analyzing marketing performance data, including key performance indicators (KPIs), to measure the effectiveness of marketing initiatives and inform future strategies.
I first met Sue at Family Realty when I was President. Sue was always keenly interested in doing more than 'just the job'. Through her initiatives, we were the first realty network on the Internet in 1993! Sue is creative and tackles every job with 110% effort. You could not ask for a better team player!
Sue is a "Must Have" individual on your team of support. When every other company is trying to be more creative than the other Sue will bust through the "sameness" problem and give you the edge that awes clients and the competition and lifts your salesforce to new heights.