google

86% of Canadians are shopping for something at any given time period and in up to five different categories

Sara Kleinberg, Head of Ads Research and Insights at Google shared some stellar Canadian e-Commerce statistics in her recent post: 86% of Canadians are shopping for something at any given time period and in up to five different categories. More than half of Canadian shoppers say they started their shopping online. Nearly 9 out of … Continue reading “86% of Canadians are shopping for something at any given time period and in up to five different categories”

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RECOMMENDED PROFESSIONALS

BUSINESS NETWORKING Canadian Women’s Chamber of Commerce — National not-for-profit organization that advocates for the economic priorities of women-owned, women-controlled, and women-led businesses. CREATIVE Cottage Paint Creative People in Durham Region — Moderated facebook group EXCLUSIVELY to share creative inspiration with creative people in Durham Region. DIGITAL Dominate The Digital — a roadshow that brings … Continue reading “RECOMMENDED PROFESSIONALS”

UAT

UAT = User Acceptance Testing

Everyone who owns a website should have a UAT procedure that is executed each and everytime the server, software, theme, plugins are updated, to ensure the website’s appearance and functionality is still acceptable. My UAT procedure includes: Appointments: Schedule a discovery call Email: Quote | Contact Reviews: Add review | Reviews Display Blog: Blog Archive … Continue reading “UAT = User Acceptance Testing”

Domain Names

What are Sponsored Top-Level Domain Names?

Sponsored Top-Level Domains (TLD) are specialized top-level domain names that are ased on ethnic, geographical, professional, technical or other theme proposed and sponsored by private agencies or organizations that establish and enforce rules restricting the eligibility of registrants to use the TLD. Here are some: .aero – Members of the air-transport industry .app – Developer … Continue reading “What are Sponsored Top-Level Domain Names?”

Create inbound links

INBOUND LINKS: Does your brand come up when people search the most popular Canadian websites?

13 Most Popular Canadian Websites Google.ca YouTube.com — User-submitted videos with rating, comments, and contests. Google.com Facebook Reddit.com Wikipedia.org — A free encyclopedia built collaboratively using wiki software Amazon.ca Twitter.com Live.com — Search engine from Microsoft Yahoo.com Instagram.com Kijiji.ca — Free classified and ‘wanted’ advertising Amazon.com — Seeks to be Earth’s most customer-centric company, where … Continue reading “INBOUND LINKS: Does your brand come up when people search the most popular Canadian websites?”

shopping cart

Consumers Are Getting More Impatient About Delivery Times

MarketingCharts.com’s Maximum Acceptable Time for Free Shipping Deliveries Report (2017) shows that: “the maximum delivery time that shoppers will accept in order to receive free shipping is on average is 4.5 days. That’s down a full day from 5.5 in a similar 2012 survey.” and shares some other interesting data about free shipping too. Did … Continue reading “Consumers Are Getting More Impatient About Delivery Times”

Sue Sutcliffe is proud member of Canadian Women's Chamber of Commerce

Sue Sutcliffe is a proud new member of the Canadian Women’s Chamber of Commerce

The Canadian Women’s Chamber of Commerce (CanWCC) is a national not-for-profit organization that advocates for the economic priorities of women-owned, women-controlled, and women-led businesses. CanWCC provides supports to its members through skills development, resources, and community in order to strengthen the role of women in Canada’s business ecosystem. Canadian Women’s Chamber of Commerce

What is CSS?

What is CSS?

CSS is an acronym for Cascading Style Sheets. A CSS stores style information (like fonts, colors and layout) separate from your HTML structure and makes your pages faster and easier to update. Although you can modify a theme’s CSS directly, when the theme is updated, your modifications will be lost. As such you’re best to … Continue reading “What is CSS?”

google

Google says starting in July 2018, page speed will be a ranking factor for mobile searches.

Google Webmaster Central Blog post today Using page speed in mobile search ranking announced that starting in July 2018, page speed will be a ranking factor for mobile searches. Subsequent to this, they launched ThinkWithGoogle.com to share the latest data, insights and inspiration from Google which includes a site mobile testing tool that calls any … Continue reading “Google says starting in July 2018, page speed will be a ranking factor for mobile searches.”

Domain name(s)

How Do I Switch From Managed To DIY Domain Name Service

Managing your own domain name is far easier than it was when I registered my first domain name in 1994.  If you’re up for doing the work, or have someone on your team you trust with this most valuable digital asset, then we’d be happy to switch you at no charge. With that said, before … Continue reading “How Do I Switch From Managed To DIY Domain Name Service”

WordPress Training

Backdoor in Captcha Plugin Affects 300K WordPress Sites

This code triggers an automatic update process that downloads a ZIP file from https://simplywordpress[dot]net/captcha/captcha_pro_update.php, then extracts and installs itself over the copy of the Captcha plugin running on site. The ZIP contains a few small code changes from what is in the plugin repository, and it also contains a file called plugin-update.php, which is a … Continue reading “Backdoor in Captcha Plugin Affects 300K WordPress Sites”

WordPress Training

6 Things Every WordPress Manager Should Know

WordPress Software — free and open-source content management system (CMS) based on PHP and MySQL that is installed on a web server. WordPress Themes — a collection of files that controls the way the website displays. WordPress Plugins — pieces of software that plugin seamlessly with WordPress software that extends functionality or adds new features. … Continue reading “6 Things Every WordPress Manager Should Know”

google

SSL CERTIFICATES: What they are, why you need them, and how to get started

With the ever- evolving development of the internet and an increase in the number of and sophistication of users, website owners should take proactive measures to insure the integrity of their site.  The easiest and most cost-effective way to do this is with an SSL certification. BASIC TERMINOLOGY AND BACKGROUND HyperText Transfer Protocol (HTTP) was … Continue reading “SSL CERTIFICATES: What they are, why you need them, and how to get started”

Domain For Sale

Premium Domain Names For Sale

Premium domains provide your business with desirable website addresses and email addresses that not only make your business or website more visible to your customers online and in search results, they drive more traffic and ultimately increase your digital return on investment. Comprised of strong keywords and descriptors, premium domains are a solid investment because … Continue reading “Premium Domain Names For Sale”

Domain name(s)

The Uniform Domain-Name Dispute-Resolution Policy (UDRP) is a process established by the Internet Corporation for Assigned Names and Numbers (ICANN) for the resolution of disputes regarding the registration of internet domain names.

When you register a domain name you agree that the name does not infringe upon or violate the rights of any third party and that you agree to participate in an arbitration-like proceeding should a claim be made against you.  A UDRP proceeding must establish three elements to succeed: The domain name is identical or confusingly … Continue reading “The Uniform Domain-Name Dispute-Resolution Policy (UDRP) is a process established by the Internet Corporation for Assigned Names and Numbers (ICANN) for the resolution of disputes regarding the registration of internet domain names.”