Ever visit Red Bull on Facebook? A multi-coloured torrent of arrows points to their “Like Me” button. Did this welcome page work? Yup – a good 15 million times.
It pays to create a good first impression with Facebook’s 500 million users. A clear and engaging welcome (or landing) page gives visitors an immediate sense of who you are, what you do and why they should become a fan. It also encourages visitors to “like” your organization’s page.
Read the entire article via: Durham Business Times
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