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What steps can I take to increase my revenue and attract more people to visit my website?

The Edge Leaders Magazine - Winter 2018
The Edge Leaders Magazine - Winter 2018
how can I increase website sales? To increase revenue, your brand needs to be both visi-ble and credible. Increasing the visitors to your website is defi nitely an important factor, but fi rst step is ensuring your website is optimized with security, search engines, social media, and most importantly consumers in mind. Just as computer software updates frequently, so should your website. Much has changed in the past fi ve years. Consumers are using computers, tablets, phones, and other devices, so it’s critical that your website responds and makes it easy for them to buy. Your website should also load quickly, com-municate clearly and succinctly what you offer, be easy to navigate, free of spelling and grammar errors, accessible, and integrate social media effectively. Security is also a growing concern, so you’ll want to ensure your website hosting is https.Although website publishing software allows everyone to self-publish today, a deep understanding of optimization and best practices is required to get best results – especial-ly in competitive industries. If you don’t have someone on your team who specializes in this area, align yourself with a reputable professional who does. These professionals can also guide you on the types of content your target market is looking for, the keywords to use and help you design stra-tegic features and landing pages that will entice guests to give you their email address.Once you have a web that works, it’s time to focus on at-tracting visitors, and nothing will get results faster than paid advertising. There are thousands of other ways too, from traditional to digital marketing.Start with Google -- the number one search engine. If you’re not already listed there, submit your website here... https://www.google.com/webmasters/tools/submit-url be sure to create a Google My Business Page (https://www.google.ca/business) so consumers looking for your product or ser-vice locally can fi nd you. Google loves fresh content, so you’ll also want to create and publish a good mix of valu-able content regularly, which also serves to give visitors a reason to return. Every piece should be accompanied by an image and/or video which will greatly improve readership.You can also setup shop on popular social media spaces – each with their own strategies, and although you can’t be everywhere, I recommend you reserve and protect your brand on the most popular ones e.g. Facebook, LinkedIn, Instagram, Twitter, Pinterest, etc. Finally, ensure you have a system in place that allows you to; track everything you are investing in -- be it with your time or your actions, keep up to date with current trends and developments, and adapt your approach based on your findings.
Author Sue SutcliffePosted on 2018010620180729Categories Columns

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Sue serves the Greater Toronto Area (GTA) including; Durham Region (Ajax, Brock, Clarington, Oshawa, Pickering, Scugog, Uxbridge, Whitby), Halton Region (Burlington, Halton Hills, Milton, Oakville), Peel Region (Brampton, Caledon, Mississauga), and York Region (Aurora, East Gwillimbury, Georgina, King, Markham, Newmarket, Richmond Hill, Vaughan, Whitchurch–Stouffville) from her home office in Scarborough.

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