Will you take the $20 challenge?

Local entrepreneur donates to charity with every order

DURHAM REGION, ON – SEPT. 14, 2010: What can you do with $20? Sue Sutcliffe wants to find out. The Internet strategist and professional speaker was inspired by the $20 challenge made at last year’s Day of Hope and Leadership event: to take $20 and help someone in need.

Her company, aWEBthatWORKS.com, is doing just that. Customers who mention this year’s event when placing an order will receive a $20 donation to their charity of choice. And the philanthropic entrepreneur challenges other organizations to step up to the plate and join her.

The third annual Day of Hope and Leadership, an interactive professional development day, takes place Tuesday, October 5 at Tosca Banquet Hall in Oshawa. Organizers will repeat the $20 Challenge issued at last year’s event, says founder Dan Carter. He estimates that the $5000 handed out in last year’s $20 Challenge snowballed into a $50,000 impact in the community.

“Each participant is given an envelope. We say, ‘Inside this envelope is my e-mail address and a brand new twenty dollar bill. You have 24 hours to take that money and grow it and give it, or take it and give it to someone or some organization where you know that $20 can make a difference. Unconditionally.’”

The idea resonates with socialpreneur Sue Sutcliffe. She believes giving back should be an integral part of every business, especially when times are tough.

“When the economy’s tight, people tighten up their giving. Local charities are hurting. Food bank shelves are empty and people in our own neighbourhoods don’t have enough to eat.”

Hearing about Sutcliffe’s challenge gives Dan Carter goose bumps. He recalls having the same feeling when the emails started pouring in last year, telling how participants had invested their money in the lives of others. “We were in tears, saying, ‘Oh my God, you’ve got to read this one.’”

The solutions were varied, and so gratifying, he says. After all, there’s no shortage of people needing help.

“Every day we are introduced to someone who needs a hand up or an ear or a little bit of kindness or a little compassion. On the streets, in the coffee shops, in the shopping centres, in our churches and communities.”

It’s our chance to make a difference.

To learn more about the $20 Challenge or the Day of Hope and Leadership, or to buy tickets, visit www.DayofHopeandLeadership.com or call 905-431-2163. Want to help Sutcliffe help others? Contact her at 1-800-579-9253 or through her website at www.aWEBthatWORKS.com.


Sue Sutcliffe is a recognized Internet pioneer and e-marketing/social media guru. Her company, aWEBthatWORKS.com, has been helping organizations market their products and services on the web since 1993. Her business offers a full line of Internet marketing services including website design, hosting and promotion. Sue is a leader in her industry, the business world and her community. aWEBthatWORKS.com is sponsoring Day of Hope and Leadership speaker Todd Skinner.

The Day of Hope and Leadership takes place Tuesday, October 5 at Tosca Banquet Hall in Oshawa. Speakers Denise Marek, Doug Schneider, Garth Johns, Todd Skinner and Ian Hill focus on “Living Your Legacy Today.” Tickets are $225.

Sue Sutcliffe
(905) 263-2666, (800) 579-9253

20 dollar challenge special

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The diverse experience Sue Sutcliffe has gained as one of Canada’s digital marketing pioneers, will help your business or brand dominate the digital.
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