20 Ways to Engage Guests After Your Virtual Event

Post-event engagement is a powerful opportunity to extend the impact of  the event experience, strengthen relationships, and gather insights to improve future events. Here are some ideas:

1. BONUSES – Consider offering a suprise to guests
2. BLOG / VBLOG – Get active on a blog or vlog
3. CONTENT – Publish event content on a gated content hub
4. CONTINUE THE CONVERSATION – Continue the conversation by sharing event materials, videos, and photos online and creating a community that allows attendees to stay connected.
5. CONTESTS – Host post-event social media contests to prolong the impact of the event
6. EVENT RECORDINGS – Provide attendees with access to event recordings and speaker slides.
7. HIGHLIGHT REEL – Share highlight reels with user-generated content
8. ON-DEMAND — Engage more people by offering your event on-demand.
9. MEASURE ENGAGEMENT & OTHER KEY METRICS
10. OFFERS – Extend event-only offers and special discounts and offers for future events
11. PHOTOS – Share photo galleries from the event and suggest people tag themselves in pictures, and let you know if there’s one they hate
12. MERCHANDISE – Create exclusive post-event merchandise and products to increase customer interactions
13. NETWORKING – Create virtual spaces where attendees can continue networking, discussing topics, and sharing ideas.
14. QUIZ – Ask what we did well, what they didn’t care for, and what else they’d like.
15. RETARGETING – Use retargeting to keep the attendees on the hook
16. REWARD – Reward engaged attendees with special discounts, early-bird access to upcoming events, or exclusive content.
17. RESOURCE SHEET – Provide unique resources such as reading material suggested by guest speakers, the chat, photos, etc.
18. REVIEW METRICS – Track key metrics such as attendance rates, session popularity, networking activity, app usage, survey responses and social media mentions
19. SURVEY – Create a post-event survey to gauge attendee satisfaction and collect valuable insights.
20. THANK GUESTS FOR COMING – Send personalized follow-up emails thanking attendees for their participation, asking and giving them an incentive to come next time and invite their friends, and provide key takeaways and resources from the event.

Please share your post-event engagement ideas in the comments below.