ACCESSIBILITY – Make events as accessible as possible to make attendees feel valued and included, creating a positive experience and leading to higher engagement.
ASK – Tell them you can see them and want them to engage. Tell them how to raise their hands and ask questions.
BIO BREAKS – Considering wellness opportunities when planning the next event will increase attendee satisfaction and overall wellbeing.
BONUS/GIVEAWAYS — Always have something to give away
BOOTHS — make space for your sponsors to connect with people
BREAKOUT SESSIONS – Use breakout sessions for small groups of attendees to discuss specific event topics.
CHAT — Prepare. Break the ice. Ask smart questions.
EMOJIS – Tell attendees that you want their feedback and how to give it
ENTERTAINMENT – Draw audiences in by featuring an entertainment act
EVENT EXPERTS – Work with an event production partner to enhance the production quality
EXCLUSIVE CONTENT – Share exclusive content during keynotes or presentations
EXCLUSIVITY – Use exclusivity to encourage guests to interact and network at special events
FOOD — Make it easy for those who are hungry to order it in
FUN GAMES, ACTIVITIES & SCAVENGER HUNTS
GAMIFICATION – Games make engaging and connecting more fun and valuable
HASHTAGS – Ensure everyone knows the event hashtag and have it visible
HYBRID PLAY – Develop different content for virtual attendees at a hybrid event
LIVE-STREAMING to social media
MEASURE ENGAGEMENT & OTHER KEY METRICS — During the event
MERCHANDISE – Consider making available merchandise
MUSIC — The right song can make people bop in their seats.
NETWORKING — Leverage best practices for fostering meaningful connections.
PAIR PEOPLE UP – Encourage action and accountability
PHOTO BOOTH — A virtual photo booth or feature offers a simple yet engaging way to capture your audience’s attention, infuse fun into your event, generate shareable social media content, and gather photos for your event video.
PITCH THE NEXT EVENT – Encourage guests to buy a ticket for the next event while they have a smile on their face
POLLS – Ask attendees for feedback, such as surveys throughout the event
PRIZE WHEELS – everyone wants to see their name and/or logo on the wheel – especially sponsors.
Q&A – Let attendees in on the action with live Q&A Post questions in Q&A that people SHOULD ask. Ask them to rank them.
RAPID-FIRE LEARNING – Keep event engagement high with rapid-fire learning to quicken the pace of the sessions
REMINDERS / PUSH NOTIFICATIONS – Keep event engagement top of mind with push notifications and daily reminders
REVIEW — Ask guests to leave a review when they log out for (incentify)
REWARD – Reward those who engage by mentioning their name
SAY PEOPLE’S NAMES – makes people feel special
SHARE THE STAGE — invite people on stage
SHARE YOUR SCREEN — Give people something to talk about
SOCIAL MEDIA BUZZ — Post that the event is beginning and provide an agenda and comfort for those who will be late.
SURVEYS – How are we doing so far?
TABLES — Name tables to stimulate conversation
THANKS – Thank people for coming; acknowledge sponsors, exhibitors, dignitaries, and other event team members.
TECH SUPPORT – Provide on-site support and assistance to assist attendees with any questions or concerns
TIMERS — Keeps meeting flowing as planned
USSIES – Take your ‘ussy’ and tell folks you’re posting it on social and encourage them. If someone indicated on registration that they had a problem with this, remind them to turn off their cameras.
VARY SESSION FORMATS – Break up presentations and vary session formats to keep a lively engagement between both audiences
VIDEOS & GIFFIES — because if a picture says 1000 words, how many does a video?
WHITEBOARDS — Tap into the visual. Paint a picture
The diverse experience Sue Sutcliffe has gained as one of Canada’s digital marketing pioneers, will help your business or brand dominate the digital.
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