5 rules for winning with automated marketing authored by Nicolas Darveau-Garneau, Adam Deif talks about winning with authomated marketing by asking five powerful questions:
- Optimize for growth instead of efficiency
Are you trying to make as much money as possible from your ad investment or is your current KPI and measurement system holding you back?
- Acquire the best customers
Do you invest the same to acquire every new customer or are you willing to invest more for better customers?
- Earn more from your existing customers
Do you have a cross-selling and churn-reduction campaign?
- Improve creative
Are you using machine learning to improve your ad creative?
- Invest in better mobile experiences
Is your mobile site converting as well as your top competitors’ site?