What Google learned from Canadian shoppers in 2018

Sarah Bradley’s blog post “Be speedy, be helpful: What we learned from Canadian shoppers in 2018” indicates mobile is essential in making purchase decisions. Here are some of the highlights:

• 45% of consumer’s online holiday purchases have been made on a smartphone and more than half said they’d used apps
• 86% of Canadians are shopping for something at any given time
• 1 in 3 shoppers use search before going to the store said they searched for something in-store related
• 62% say they are more likely to purchase from companies that offer them relevant recommendations on mobile for products they might like