According to Gartner, “By 2023, organizations at advanced stages of digital transformation will find that poor customer experience is their biggest barrier to further success.”
We must implement customer loyal strategies be customer-centric in our digital business.
- Keep in touch in various ways to communicate with your customers
- Use a CRM for loyalty management to keep track of customer data
- Provide extra perks for your most loyal customers
- Create loyalty tiers — all customers are not equal
- Provide great customer service
- Consider different payment plans
- Enroll Customers in a points-based loyalty program
- Engage with customers via social channels
- Encourage customers to become brand ambassadors via referrals
- Leverage email marketing to update customers
- Delight the customer on special occasions
- Be transparent: instead of denying the problem, be honest with your customers about the bad news
- Exceed expectations
- Ask for their feedback
- Be reliable
- Spend more time with customers
- Make life easier for your customers
- Be flexible
- Use automation
- Ask for a review
- Share positive customer experiences
- Set up a Subscription service
- Partner with another company
- Personalize your marketing
- Offer wish lists
- Embrace the negativity
- Make sure your brand is consistent
- Focus on what your brand does best
- Make your customers come back
- Maintain a human connection
- Leverage technologies like AI to meet customer expectations
- Effectively leverage data while considering privacy concerns
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