32 Strategies to Increase Customer Loyalty & Retention

What is your customer retention and referral incentive strategy?

What is your customer retention and referral incentive strategy?According to Gartner, “By 2023, organizations at advanced stages of digital transformation will find that poor customer experience is their biggest barrier to further success.”
We must implement customer loyal strategies be customer-centric in our digital business.

  1. Keep in touch in various ways to communicate with your customers
  2. Use a CRM for loyalty management to keep track of customer data
  3. Provide extra perks for your most loyal customers
  4. Create loyalty tiers — all customers are not equal
  5. Provide great customer service
  6. Consider different payment plans
  7. Enroll Customers in a points-based loyalty program
  8. Engage with customers via social channels
  9. Encourage customers to become brand ambassadors via referrals
  10. Leverage email marketing to update customers
  11. Delight the customer on special occasions
  12. Be transparent: instead of denying the problem, be honest with your customers about the bad news
  13. Exceed expectations
  14. Ask for their feedback
  15. Be reliable
  16. Spend more time with customers
  17. Make life easier for your customers
  18. Be flexible
  19. Use automation
  20. Ask for a review
  21. Share positive customer experiences
  22. Set up a Subscription service
  23. Partner with another company
  24. Personalize your marketing
  25. Offer wish lists
  26. Embrace the negativity
  27. Make sure your brand is consistent
  28. Focus on what your brand does best
  29. Make your customers come back
  30. Maintain a human connection
  31. Leverage technologies like AI to meet customer expectations
  32. Effectively leverage data while considering privacy concerns
The diverse experience Sue Sutcliffe has gained as one of Canada’s digital marketing pioneers, will help your business or brand dominate the digital.
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