It’s now been a month since Mark Zuckerberg made an announcement about Facebook Algorythim changes that rocked the digital marketing world. Mike Stelzner ‘broke’ the story, calling #FacebookZero”. Adweek calls it “Facebook’s Nuclear Bomb“. AgoraPulse calls it “Facebook Apocalypse“, but what does it mean for business?
Business Strategies to Deal With Facebook Zero
ADVERTISING
Advertising is the only full proof way you have of reaching your audience now.
ADVERTISING TIPS & TRICKS
- Use custom audiences
ENGAGEMENT
Engagement has always been the agenda at Facebook.
ENGAGEMENT TIPS & TRICKS
- Only post things that will generate engagement.
- Engagement bait is BAD BAD BAD
- Create posts that generate back and forth discussion between people.
- Do more live video. Did you know: Live videos have about 6 times more engagement than regular videos?
- Use Events
- Use custome audiences
SEE FIRST
Asking your visitors to “follow you first” increases the chances of people seeing your posts, however as people can only ‘see first’ 50 pages, so will only work for those people who really want to see you and that are technically literate enough to follow your instructions.
GROUPS
Groups are ideal way to reach customers who are in to you, and and can be linked from your facebook page. With that said Facebook has changed settings of all groups that you are are active in to ‘see highlights only’.
- Link your facebook group to your page
- Urge your group members to change the notification settings to “all posts”
- Consider “Exclusive Specials” to keep those member engaged.
EVENTS
Use events
EVENTS TIPS & TRICKS
USE FACEBOOK LOCAL APP
If you have access
AUTOMATED MESSAGES AND BOTS
Integrate automated messages and bots