- I believe customers should not have to pay for something that was not delivered as advertised, and that if a customer is not 100% satisfied, I’ve not delivered on that promise.
- 100% guarantee removes risk from purchaser
- Differentiates me from my competitors
- Gives me a chance to fix the problem
- Reduces bad reviews / social unproof
- Improves customer service
- Increases trust
Although there are always those who will take advantage of such a policy, and certainly there are costs associated, but for my business 100% guarantee makes 100% sense.
