How does a Small Business choose the right digital/online/virtual event solution when there are 1000’s of digital/online/virtual Event solutions to choose from?
I started using virtual conferencing in the late 90s and have seen many come and go. Since smart AI became a reality, it’s difficult really to keep track, but my associates and I sure do try.
Of course if you’re looking to partner with someone to just ask the questions and do all the work, that’s a service I/we offer, and we’d love to help.
This post if for benefit of the Canadian small businesses that want to educate themselves about how to choose the right digital/online/virtual event solution.
STEP ONE: Make platform choice the last decision you make
Understand that there it’s not one size fits all in digital/online/virtual events. Although small businesses typically flock to Zoom, there are many affordable digital/online/virtual event solutions that your small business can leverage to make your digital/online/virtual meetings, events, conferences, expos, online training, networking, summits and webinars the best experience it can be. So it makes sense to consult with an expert or do due dilligence.
STEP TWO: Fact Finding
WHO is my right fit client?
WHY are they in business. Why do they do what they do?
WHAT platforms do they use now? What do they want/need?
WHERE do they hangout?
WHEN do they go online?
HOW do they find solutions now?
STEP THREE: Partner Power
If you want to go fast, go alone.
If you want to go far, go together.
~Unknown
WHO ELSE is going after our right fit client?
WHY are they in business. Why do they do what they do?
WHAT platforms do they use now? What do they want/need?
WHERE do they hangout?
WHEN do they go online?
HOW are they tracking success?
STEP FOUR: Plan the ideal digital/online/virtual event experience
WHO gets what? Create a value-package offer for all stakeholders because win/wins self-propel
WHY are they in business. Why do they do what they do?
WHAT are they searching for at different stages of buyer journey and what does success look like?
WHERE will we track success/make tag-teaming on social media easy?
WHEN will we go online will we do this?
HOW are can we gain more visibility, gain credibility, nurture and guide them toward becoming right fit clients, and all the while, track our success!
STEP FIVE: Strategically Choose the Right digital/online/virtual event solutions based on the needs of your guests and stakeholders
- Accessibility
- Engagement
- Networking
- Media
STEP SIX: Evaluate Success
- Analytics
- Net Performer Score
- Engagement
- Networking
- Media
WORK WITH SUE