Instagram Introduces Checkout

Instagram announced today that they are introducing checkout on Instagram to a select number of US companies including:

• • Adidas @adidaswomen & @adidasoriginals
  • Dior @dior
  • H&M @hm
  • MAC Cosmetics @maccosmetics
  • Michael Kors @michaelkors
  • Nike @niketraining & @nikewomen
  • Oscar de la Renta @oscardelarenta
  • Prada @prada

and that some people in the US will soon be able to buy a product they love without leaving the app.

If you’d like to be notified when this feature becomes available to Canadian Marketers, or you’re a Canadian Marketer who has this new feature now, please add a comment below.