A landing page is a web page that focuses on one objective, getting right-fit clients to convert by filling in a form or clicking a button.
Strategically designed for conversion, ensure this content is above the fold so right-fit-clients can see the offer and click without scrolling, and all distractions like navigation are removed. Content will be different, depending vary, depending on the business but typically includes:
- Attention-Getting heading (inlcude keyword)
- Subheading that clarifies the heading
- Copy that describes the benefits of the offer
- Media (video, image, illustration) that supports the copy
- Form or Button (often repeated as the page continues)
- Social proof/reviews/testimonials
- Customers logos
- Link to Privacy Policy
Once functionality is tested, a few variations of this page are tested for conversion (A/B Testing) before spending money on advertising, as even a ten percent optimization can result in huge savings.