Q. What is a Landing Page?

A landing page is a web page that focuses on one objective, getting right-fit clients to convert by filling in a form or clicking a button.

Strategically designed for conversion, ensure this content is above the fold so right-fit-clients can see the offer and click without scrolling, and all distractions like navigation are removed. Content will be different, depending vary, depending on the business but typically includes:

• Attention-Getting heading (inlcude keyword)
• Subheading that clarifies the heading
• Copy that describes the benefits of the offer
• Media (video, image, illustration) that supports the copy
• Form or Button (often repeated as the page continues)
• Social proof/reviews/testimonials
• Customers logos
• Link to Privacy Policy

Once functionality is tested, a few variations of this page are tested for conversion (A/B Testing) before spending money on advertising, as even a ten percent optimization can result in huge savings.