Once upon a time a friend phoned up offering me a complimentary session on creating a business plan. I was honoured of course, and love learning, but my business plan was done so I declined.
My friend then explained that sales had not been great, and speaker wanted to go ahead but they feared it would be awkward, and that they’ve been retained to fill the remaining seats by giving away tickets, which they’d been struggling with, so I reluctantly agreed to go.
Although the day was terribly boring, and it was a great thing I did go, as there was only two other people who attended, I learned something that changed my life for ever. I learned how to live life by design by putting goals INTO my business plan, what I wanted to have personally e.g. He wanted to go to Paris, so he planned marketing his offering to Paris, so he write off the expense. Smart right?