How much do you want to make per year?
I want to make $100,000/year
What is your average sale?
My average sale is $1,000
How many sales you need to make per year?
100,000 divided by 1,000 = 100 sales/year
How many months do you wish to work per year
I want to work only 10 months/year
How many sales you need to make per month
100 divided by 10 = 10 sales/month
KPI = 10 sales/month
How many appointments/closing opportunities do you need to close a sale?
I close 1 of every 3 appointments/pitches, so I need 30 appointments (3 x 10)
KPI = 30 appointments/month
How many of qualified leads do you need to get an appointment?
1 of 3 leads qualify/turn into appointments / pitches, so I need 90 qualified leads (3 x 30)
KPI = 90 qualified leads (prospects)/month
How many of leads do you need to engage with to get 90 qualified leads?
1 of 3 leads qualify, so I need 270 leads (3 x 90)
KPI = 270 leads (suspects)/month
How many times does someone need exposure for you to be visual?
I know that I am invisible until I am exposed to someone 27 times, so I need to focus on being exposed to suspects 7,290 times (27 x 270)
KPI = 7,290 exposures/month