
STEP ONE:
Calculate monthly sales quota
- How much do you want to make per year?
I want to make $100,000/year - What is your average sale?
My average sale is $1,000 - How many sales you need to make per year?
100,000 divided by 1,000 = 100 sales/year - How many months do you wish to work per year?
I want to work only 10 months/year - How many sales you need to make per month?
100 divided by 10 = 10 sales/month
You need to make 10 sales to reach your sales quota.
STEP TWO:
Factor in the Sales Process
- PITCHES
If 1 in 3 pitches get you a sale
10 x 3 = 30 pitches required - LEADS
If 1 of 3 leads are worth pitching
30 x 3 = 90 leads required - SUSPECTS
If 1 of 3 suspects qualify as leads
90 x 3 = 270 suspects required - EXPOSURES
People need to see you 7 times before you exist
270 x 7 = 1890 exposures required
WORK WITH SUE