MARKETING 101: Rejection Strategy


fearHow many times a day have you avoided calling and closing a prospect or customer because you’re scared of rejection?  

Successful sales people know that rejection is a brutal yet essential part of the sales process and have developed a rejection strategy that works for them which includes ensuring that:

  • Lists are made (so it’s easy to call first thing)
  • Calls are made (so you can track success)
  • Success is tracked

Want to know what mentally strong people deal? wrote a blog post… 5 Ways Mentally Strong People Deal With Rejection | which says…

The best way to deal with uncomfortable emotions is to face them head-on.

Verbal Akido — a communications mastery course developed by James McNeil and facilitated by Jane Warr that I recently took pushed the same strategy. that taught a strategy of dealing with conflict, and after all, isn’t someone not agreeing to buy what they clearly need from you a conflict?  

The biggest take away I took from the Verbal Akido program is that if you choose to play it over in hour mind (or anyone who can’t solve the conflict), you self-inflict pain because your unconscious mind does not know the difference between a truth and a lie. What makes it worse is that the story typically gets bigger and the villan badder each time it replays, it actually causes more pain. I hadn’t realized that but believe in visualization and can see this.

Talk about conflict with anyone other than the person who caused it, is futile and causes the person who talks about it unneccessary pain. avoiding confrontation to which I have been a master, builds resentment until one blows — sound familiar?  Talking repeats the pain you felt originally, and each time you hear it, you are self-imflicting the pain because the subconscious does not know the difference between truth and a lie.