Merrill Lynch Bans Cold Calls

Sales Mastery

Sales MasteryIn shift for program that dates back to 1945, Merrill Lynch’s recruits will now be directed to use internal referrals and LinkedIn messages to prospect for new clients.

Merrill on Monday rolled out a revamped adviser-training program that prohibits participants from cold calling and directs would-be brokers to use internal referrals or LinkedIn messages to land clients instead.

Click here to read The Wall Street Journal Post.

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