January 11, 2018.
The day Facebook died.
Mark Zuckerberg announced today that there are big changes rolling out with Facebook’s algorithm and that ALL Facebook pages will see less traffic and less video views, and that the biggest reductions will be felt by pages that get very little engagement.
Zuckerberg states “Seeing more posts from friends and family will ensure the time we all spend on Facebook is time well spent” and no doubt this will reduce the fake news and engagement baiting we see, but the hidden agenda is clear. These changes will:
- Deal with diminishing amount of ads in the news feed
- Appease government
- Tap into advertising dollars
- Tap into exclusive streaming rights
- Gear up for major digital television
WHAT BUSINESSES CAN DO?
- Tell people to go to your facebook page and select SEE FIRST — everyone can see 30 pages first
- Only post things that will generate engagement.
- Engagement bait is BAD BAD BAD
- Create posts that generate back and forth discussion between people.
- Do more live video. Did you know: Live videos have about 6 times more engagement than regular videos?
- Select SEE FIRST for pages you like, and react, share and comment on those posts.
- Choose “Close Friends’ as friend option so you get notified when they post.
- Use Groups
- Use Events
- Use Facebook Local app (if you have access)
- Integrate automated messages and bots