What is your ideal Customer or User Persona?

What persona are we targeting?

Customer persona or user personas are terms marketers use to describe a fictional character they’ve created to represent an ideal target for a particular product or service they’re trying to market and assist in the creation of the customer-centred design. Personas are created with data we know about relevant users. For example:

What persona are we targeting?

For my coaching/consultation practice, I target DIY DORA.

  • Owns or is in charge of operating a small business that has operating 3+ years, earns 500-1000K/annum with <40 employees.
  • The business does not have a CMO, but has a web, facebook and linkedin presence they created inhouse and/or contracted out.
  • Located in GTA (Toronto, Durham Region, York, Halton, Peel)
  • Gender – Female, 40-60, career they want to retire from, income no sufficient to retirement, no post secondary education.
  • Age – 40-60, career they want to retire from, income no sufficient to retirement, no post secondary education.
  • Career – They want to retire but income no sufficient
  • Education – No post secondary education.
  • Religion – Christian / Spiratual
  • Lifestyle – Busy entrepreneur
  • Interests – Growing the business, Writing a book, etc.
  • Values – Hard work
  • Goals & Desires — Financial freedom?
  • Needs help with — Marketing and sales as there is no CMO
  • Limitations – Dora is do-it-yourselfer who does not know what she does not know.
  • Attitude – I can do anything I set my mind to?
  • Behavour – Keeps doing the same thing and expecting different results