RELEASE ME: How To Write A Killer Press Release

heather-oconnor1 Hats off to talented writer and author Heather M. O’Connor of MerlinWrites who presented “RELEASE ME: How To Write A Killer Press Release” to a capacity crowd today at Writers Circle Durham Region today.

Anyone who has has the pleasure of reading Heather’s material will attest to her talent with pen and words, and today was no different. Heather shared with us her ‘Checklist for Success’. We learned:

  • What news is, and how to make it more interesting
  • How to write the lead and make the editors love your press release
  • How and where to distribute our press release distribution

I was surprised to hear that $500 was the standard rate for a press release as I have always had a sweet deal on them – thanks Sis! Although I enjoy contributing to the creative, in my mind the investment of having you do them is well worthwhile since I’ve far more ROI from your press releases then any advertising I’ve ever been involved in – except TV, but that was years ago. Need to get attention? Invest in a press release. Invest in href=””>MerlinWrites. You’ll be glad you did!

Watch for Heather’s next performance! For those who haven’t been reading, LUNCHINARS are lunch time seminars you take from the comfort of your own office. LUNCHINARS are interactive and easy and coming to your computer on March 24, 2009. Why not feed your body and your business at lunch?

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