McKinsey defines sales automation “as any technology that is able to replicate human cognitive capability, such as logical reasoning, pattern recognition, and so on, thus reducing manual labor in a given sales process.”
Their article… Sales automation: The key to boosting revenue and reducing costs highlights the 5 technologies that are core to sales automation — with machine learning and robotic process automation having adoption rates of 70 and 55 percent, respectively.
5 technologies that are core to sales automation
- machine learning (ML)
- robotic process automation (RPA)
- natural-language processing/generation (NLP)
- smart workflows
- virtual agents
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